Month: March 2019

This morning WPP CEO Mark Read confirmed the appointment of Wunderman veteran Judy Jackson to the newly created role of global head of culture. The announcement follows last week’s news that the holding company had hired Walmart’s chief people officer, Jacqui Canney, to fill the same role. Judy Jackson will report to Canney, who begins…

China and the United States have become locked in a competitive struggle over who will control two technologies widely expected to transform the global economy: artificial intelligence and the next generation of wireless service, or 5G. That years-long slow-boil began to heat up in recent weeks. And naturally, it involved a tweet. Most recently, Chinese…

Did you know that TikTok suggests users for other users to follow? Our guide will show you how to stop other users from being able to find your account in this way. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile icon in the bottom-right corner of the…

If you open up a New York Times, Chicago Tribune or L.A. Times today, you’re in for an unexpected trip back to the Mad Men era. Budweiser today is reprinting three of its 1950s ads that portrayed women as little more than dutiful housewives. But alongside the originals, the brand is running reimagined versions of…

Citi, fresh off a self-published report on its own double-digit pay gap, wants to inject some female empowerment into the beleaguered music business. The financial services giant on Friday debuted #SeeHerHearHer as a way “to create a groundswell” of support for women in music, says Jennifer Breithaupt, global consumer CMO. The company, during an hour-long…

In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better storytellers on the platform. This year, YouTube will continue that tradition, but instead of spotlighting different ad formats or introducing six-second spots as it did in 2017, YouTube will show marketers…

“I am grossly underpaid compared to my male counterparts, but there is no way I can prove it without losing my job,” said one female advertising executive. “I’ve been told by my department supervisor … that I am the best account executive in the department,” said another woman. “Yet, being the only female, I’m paid…