Month: April 2019

Imagine people of every stripe gathered under one roof, hanging out and enjoying themselves, breaking bread and making memories. Is it a pipe dream in today’s divisive climate or a retail marketer’s version of utopia? It’s neither, say executives at Denny’s, who are launching a new campaign today that features an inclusive lineup–both in front…

According to an IAB report, original digital video content now makes up about half of that spend ($9.3M).

“Endgame” is estimated to have spent $20.7 million for the entire run of its national TV advertising campaign so far, posting some 2,791 airings of its commercials, according to iSpot.tv.

Spotify told investors that “ad-supported revenue growth underperformed our expectations in Q1” due to pricing issues, particularly about its “Sponsored Sessions” ad product.

Facebook unveiled an initiative last April to enable scholars to analyze the impact of social media on elections, giving them access to privacy-protected Facebook data. The social network and its partners–Social Science One and the Social Science Research Council–revealed the list of researchers who were chosen to participate Monday. The complete list of over 60…

Once transmitted to an antenna on a stationary wood veneer box, TV delivery has certainly changed. While local broadcast TV content remains popular for audiences and advertisers alike, the way we watch looks different. We can view news and sports in the palm of our hands in the bedroom, the coffee shop or on public…

Two-thirds of European brands said programmatic ad spending increased during following their respective implementation of GDPR.

Brands are looking to spend more money on digital video, especially on original programming this year, as they head into NewFronts, according to a new study released by the Interactive Advertising Bureau (IAB). The IAB, which organizes NewFronts, but does not put on each presentation, projected that $18 million would be spent on digital video…

For a generation raised on massive multiplayer shooter games, the combination of real-time social-sharing and toxic dehumanizing rhetoric is creating a new media form altogether: a massive hate crime
in which spectators become vicarious participants of a twisted new esport that targets all of us.

Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will launch in
the coming months.