Month: April 2019

People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a Tru… Continue reading »

The post TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized appeared first on AdExchanger.

Rent the Runway is continuing its domination of the clothing rental space with a move into a new category: children’s clothes. Today, the company, which is also known by its acronym RTR, announced it’s expanding its monthly clothing rental subscription services, Rent the Runway Unlimited and Rent the Runway Update, into children’s wear. The news…

In February, Netflix released the first season of Russian Doll, an eight-episode comedy starring and created by actress Natasha Lyonne. The show, which Lyonne created with Amy Poehler and Leslye Headland, follows Nadia, a 36-year-old New Yorker in the midst of an existential crisis because she can’t seem to stop dying–literally. Russian Doll not only…

Michael Cassidy, the former CEO and chairman of ad-tech company Undertone, wants to create an agency that can do more than just build an online storefront. First he used his firm, August Sparks, to acquire BVAccel, a marketing agency dedicated to helping brands build up their online storefronts–and a Shopify+ partner. Now, BVAceel is acquiring…

Australians will soon head to the polls for their country’s federal election, and Facebook outlined the steps it is taking to ensure that its platform is not maliciously used to influence those votes. Director of policy for Australia and New Zealand Mia Garlick revealed in a Newsroom post that starting on the day the election…

A string of bad breaks hit ad-tech firms this week as Google’s potential ad-targeting restrictions continue to loom over the industry. DataXu and Verve were both hit with layoffs, while Sizmek filed for Chapter 11 bankruptcy, citing an “over-leveraged balance sheet.” The news comes after Adweek reported two weeks ago that Google was considering changes…

The latest film from Adobe Creative Cloud opens to a young influencer–Lucille, played by Florence Pugh–in a grand mansion, grudgingly being coaxed out of the bed she’s sharing with one of her handsome kitchen hands by her nagging assistant, Alicia Silverstone of Clueless fame, who reminds her that the only way she can afford this…

Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns its equity, seized its holdings and pushed the company into bankruptcy last Friday. Sizmek has resumed business operations and is covering payroll and employee benefits, after missing the previous pay period. The next two to… Continue reading »

The post How Sizmek Fell, And How It Could Be Sold appeared first on AdExchanger.

With the rise of OTT and cross-platform buys, and programmatic video becoming more popular, this is the perfect opportunity to give Ad-ID a try.

With the 2020 Paralympics just around the corner, brands will soon start to plan and develop disability-inclusive campaigns. But are conversations about employing people with disabilities also top of mind among those agencies and other advertisers? For some campaigns and brand activations, the Paralympics are a regular commitment that powers up every four years, and…