Month: April 2019

Financial services giant the Hartford started using a mature male deer in its television advertising in the 1970s, but the majestic mascot dropped out of sight a decade ago. Now a brand update and a new agency have brought him back and given him a voice for the first time, via several just-launched commercials targeting…

When Amber Jacobsen and Adam Boyd opened the first Toby’s Estate coffee shop in Williamsburg, Brooklyn, in 2012, they had a lot going for them–a prime location on North Sixth Street, rich brews roasted on site and, of course, the Toby’s name. Founded by attorney-turned-barista Toby Smith in 1997, Toby’s is a respected Australian brand…

As last year’s most critically acclaimed new TV series, Killing Eve, returns to BBC America on April 7 for Season 2, parent company AMC Networks is literally doubling down on the show. The entire sophomore season will be simulcast on AMC–with identical ad loads on both networks–a move that more cable networks are making as…

TV dollars are following eyeballs and shifting to over-the-top. Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a 54% year over year growth rate. As a result, Magna is… Continue reading »

The post Magna Predicts US OTT Ad Revenues Will Double By 2020 appeared first on AdExchanger.

In terms of shock and “ahhhhh!”, few Super Bowl ad moments can measure up to this year’s brutal head-crushing suffered by the Bud Knight at the hands of Gregor “The Mountain” Clegane. The crossover ad, in which HBO’s Game of Thrones invaded and immolated Bud Light’s medieval “Dilly Dilly” kingdom, was a triumph of bait-and-switch…

Did you know that the average person scrolls 300 feet of social media content on their smartphones every day? That’s according to Honda, which made that factoid the anchor of its new social campaign for its Passport sport-utility vehicle. The automaker is touting the “adventure-ready” SUV with #300ftChallenge, in which outdoor influencers across multiple rugged…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Slocum, vice president, DMP, at MediaMath. Two years ago, MediaMath partnered to find a way for open and independent digital marketing platforms to rival the scale of walled gardens… Continue reading »

The post Proprietary Universal ID Efforts Exacerbate An Already Fragmented System appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem.… Continue reading »

The post How Will Google’s Move To Restrict Third-Party Cookies Affect Publishers? appeared first on AdExchanger.