Gartner suggests 5G will give AR and VR a major boost, transforming “not only customer engagement but also the entire product management cycle.”
Ralph Lauren Trims Media Agency Roster
Zenith will serve as global lead agency, responsible for overall strategy and buying across North America, EMEA, and APAC. The Publicis-owned agency will work with three local partners for execution.
Are Brands ‘Exiting’ An Era Of Search?
Search might be becoming an “old-school” marketing and advertising media, according to data released Wednesday from Borrell Associates.
Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their commitment to integrated people management, increased productivity and recognition and rewards platforms for
employees.
employees.
U.S. Local Digital Advertising Forecast To Rise In 2019
U.S. local digital advertising is expected to climb 9.2% this year to $77 billion, according to Borrell Associates – rising as a percentage of all U.S. local advertising to a 63% share.
The Sizmek Saga Underscores Ad Tech’s Flaws And Market Weaknesses
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Nico will present “How The Wrong Audience Targeting And AI-Driven Campaigns Undermine Brand Growth” at AdExchanger’s upcoming… Continue reading »
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Amobee Has Two New Partnerships in the CTV Space
Amobee continues to spice up the CTV landscape. The ad platform said this morning that it would be partnering with ITV, in addition to news yesterday that it is also partnering with Univision. The partnerships will transform the way both companies target viewers tuned into their respective programming. Univision and ITV will exclusively license Amobee’s…
Can These Highly Trained Dogs Get You Off Your Phone While Driving? Geico Hopes So
Citing the stat that one out of every three crashes is caused by distracted driving, Geico’s newest ad aims to find a solution that will finally get motorists off their smartphones. The answer? Smartdogs. How smart are these Smartdogs? They’ve been meticulously trained to slap or snatch away your smartphones while you’re behind the wheel–though…
Duracell Sends Global Creative Account to Wunderman Thompson
Duracell has selected Wunderman Thompson as its new global creative agency partner, concluding a four-month review process which included over 10 agencies. Wunderman Thompson will be tasked with leading creative for Duracell in all regions except North America, where Wieden + Kennedy has served as creative agency of record since October 2016. W+K remains creative…
The Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Culture
For the last 13 years, Droga5 remained steadfastly independent, creating groundbreaking work with swagger, and eyebrows were raised when news emerged that Accenture Interactive had acquired the shop founded by its talisman, David Droga. On paper, the deal makes sense in many ways. Accenture hasn’t been shy in its ambition to marry its deep brand…