Month: April 2019

Gilbert Gross, who founded independent media services agency Carat, died March 27. He was 87. Gross, a Frenchman who founded a startup shop in Paris in 1969, helped usher in an era of unbundled media
services, and along with it, some national laws governing media brokering practices, is credited with creating Carat’s global media services network, expanding to more than 140 countries.

It’s generally accepted that marketing’s responsibility is filling the top of the funnel through brand awareness and content marketing efforts while the sales team is ultimately responsible for winning new business. This old-school thinking has perpetuated the perception that marketing is a cost center with sales as the revenue engine. It’s this thinking that creates…

Under new owner Marc Benioff, Time Magazine’s legacy Time 100 brand is getting an expansion. The brand’s tentpole designation, where it selects the 100 most influential people of the year and honors them at a corresponding gala, will be expanded into a daylong summit this year, dubbed the T100 Summit. With Cadillac and Citi as…

Adidas just nabbed one of the world’s most coveted celebrities. The athletic brand is teaming up with none other than Beyonc? Knowles-Carter to relaunch her own activewear brand, Ivy Park, in partnership with Adidas Originals. Additionally, Beyonc? will serve as a creative partner for the brand and work with Adidas to create new athletic clothing…

Few relationships better deserve the status of “it’s complicated” more than that of France and Britain. The two nations spent the better part of 1,000 years at war with each other, and while the 20th century’s World Wars made them allies, that’s not quite the same as becoming friends. So as the U.K.’s decision to…

Another challenger brand is getting into the publishing business. Bumble, the dating and networking app, is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines’ branded content studio, HearstMade. The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to…

Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study.

Every day, Americans interact with countless brands. Brushes with brands come during mealtimes, while shopping, while shipping and even while sleeping. As such, a brand’s existence is essentially a never-ending competition for the attention and affection of customers. And thanks to a new ranking from Morning Consult, we have an understanding of what brands are…

I hesitate to distinguish multichannel marketing as something that needs to be contemplated, somehow separate from–what? Monochannel marketing? When every element of media is one click away on a device that’s in your pocket or hand every waking moment of every day, the notion of channels is quaint. Media consumption is inherently multichannel, from app…

On SiriusXM satellite radio, Pandora Now will be a curated channel, with prime placement as channel 3. Pandora users will get Pandora Now as an interactive streaking station, with song skipping and
“thumbs up” and “thumbs down” functionality.