AG William Barr held a press conference on April 18, offering a vigorous presidential defense, followed by news analysis. This totaled some 11 million Nielsen viewers, across all networks on the
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Older Companies’ Message To Netflix: We Want Our Shows Back
Over the next few years, Netflix stands to lose content rights to a number of high-profile shows, according to “The Wall Street Journal.”
More Publishers Are Breaking Up With Resellers
Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges that provide little value, publishers are removing ad tech intermediaries that clutter their setups or harm monetization. By working with fewer partners, publishers are prioritizing control over their ad setup and site experience over the… Continue reading »
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April 29, 2019 – I discovered that the…
I discovered that the mortician had buried my father in the wrong plot. It was a grave mistake.
Pearls Before Swine by Stephan Pastis for April 29, 2019
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Shopify Introduces New Snapchat Ad Capabilities to Help Merchants Reach More Customers
Shopify’s making it easier for merchants to create ads for Facebook and Snapchat. Along with Dynamic Ads on Facebook, the ecommerce platform is debuting a Snapchat Ads app that lets companies create Snapchat Story Ads. Additionally, merchants can sync product catalogs to the Snapchat ads manger so prices and other items update automatically and autoinstall…
By 2020, Esports Could Strike Out Major League Baseball
This year, we are on target to reach the tipping point, where more people watching e-games streaming live, than so-called real sports. In 2018, 60 million unique viewers saw a Midseason League of
Legends event. Only, 17.6 million tuned in to watch the World Series last year.
Legends event. Only, 17.6 million tuned in to watch the World Series last year.
Why DTC Brands Are Flocking To Television
A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding demand to the scatter market, those DTC companies are bringing digital-first measurement standards to the new (ahem … old) media channel. AdExchanger spoke with some top DTC brands about why they’re adding television to the… Continue reading »
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Dilbert by Scott Adams for April 29, 2019
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After Years Of Chasing Clicks, Monster Doubles Down On Its Brand
After 15 years as the biggest player in the online job search category, Monster got comfortable at the top – and began losing market share to competitors. The company had stopped innovating on its core product and pumped all marketing spend into low-funnel media at the expense of its brand. At the same time, new… Continue reading »
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