Month: April 2019

DataXu laid off approximately 30 staffers earlier this week, according to multiple sources, the same week the company named Ed Montes as president and general manager of its TotalTV unit. Montes confirmed the layoffs, telling Adweek that less than 10 percent of the company’s roughly 300 employees were affected. The ultimate decision about who was…

Adobe After Effects rolled out a new feature on Wednesday that can automatically scrub objects from a video for the first time. While Adobe Photoshop has long offered a tool that can conceal areas of a still image with camouflage fill, the software giant said the ability to do so across multiple frames was made…

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The post Protected: A unique value proposition: How exchanges can survive the publisher-DSP direct relationship appeared first on Digiday.

In one of the more dramatic pieces of agency acquisition news in recent years, Droga5 today announced it will be acquired by Accenture Interactive. The 13-year-old creative agency founded and led by David Droga has been one of the most notable independent players in the agency world throughout its run, and Droga5’s work has often…

Consider this an overnight success story almost a decade in the making–Klaviyo, an email service and marketing company founded in 2012– is currently the hottest company on the block thanks to the ongoing drama with Shopify. As news rolled out over Mailchimp leaving Shopify’s marketplace, many merchants forced to make a decision about email service…

A cybersecurity firm says it has found millions of Facebook user files stored on a public Amazon cloud server. According to UpGuard, more than 540 million records with user information including comments, likes, reactions, names and Facebook IDs were exposed on the public internet through third-party data sets totaling 146 gigabytes. The files, revealed today,…

Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5. Terms of the deal were not disclosed, though Accenture Interactive claims Droga5 is its largest agency acquisition to date. The acquisition is subject to customary closing conditions, Accenture Interactive said in a press release. Droga5,… Continue reading »

The post Accenture Interactive Acquires Droga5, Its Biggest Move Into Agency Territory Yet appeared first on AdExchanger.

Ralph Lauren announced on Wednesday that it has consolidated all of its global media buying and planning efforts with four agencies from 12. The selection follows a review that involved 11 agencies, although it is unclear which ones. Publicis’ Zenith, named agency of record for global strategy and buying, has been awarded most of the…

WhatsApp added several privacy settings to enable its users to determine how they can be invited to and added to groups on the messaging application. The new features will help prevent users from being added to spam groups. Users can now go their settings menu and tap Account, Privacy and Groups, where they can choose…

Google released its annual diversity report, revealing modest gains by women, Black+ and Latinx+ groups in hiring in 2018 and overall representation in 2019. The tech giant’s results mirrored those recently reported by other companies in the sector, such as Facebook, Twitter and Pinterest: slow progress and acknowledgement of the need to do more. “Diversity,…