Month: April 2019

Sen. Elizabeth Warren introduced new legislation today that would hold corporate executives criminally liable when their companies experience major data breaches, engage in criminal activity or cause widespread consumer harm. The Corporate Executive Accountability Act, which Warren teased Tuesday in a Washington Post op-ed, would hold criminally liable the executives of any corporations making more…

Johnny Ryan, chief policy and industry officer at Brave, filed a complaint late Tuesday with the Irish data protection commission arguing that the cookie wall on IAB Europe’s website is “illegal” under the General Data Protection Regulation (GDPR). The IAB Europe’s site gives visitors three options: agree to the use of cookies and third-party tracking;… Continue reading »

The post GDPR Complaint Calls Out IAB Europe For Illegal Cookie Wall appeared first on AdExchanger.

Lyft leads an expected wave of big IPOs, from Uber, Pinterest, and others. These firms are stronger than the dot-coms, but that doesn’t make them good investments.

This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How To Harness The Momentum In Podcasting.” Podcasting is increasingly a source of audience and revenue growth for publishers. In this episode Ahwoi, a 12-year veteran of National Public Media, shares lessons learned from her many… Continue reading »

The post There Is No Podcasting Bubble appeared first on AdExchanger.

It all happened so fast. Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years. Meanwhile, brand owners were tempted toward digital channels by the promise of audience targeting and instant response. Digital came as a nasty…

Worldwide, an estimated $625 billion (USD) was sent by migrants to individuals in their home countries in 2017, a 7% increase from 2016, when the amount was $586 billion, according to economists at the World Bank. This increase follows two consecutive years of decline.

The post Remittance flows worldwide in 2017 appeared first on Pew Research Center.

So much news to discuss, so little time! On this week’s episode we delve into everything from Apple’s big streaming announcement to the failed Kraft Heinz merger. This week on the Adweek podcast, Yeah, That’s Probably an Ad, video producer and editor Josh Rios takes over hosting duties (and does a mighty fine job, I…

For established brands and DTC companies alike, new product innovation is the lifeblood of sustainable growth and customer retention. The ease at which new players can enter any given category means competition is stiffer than ever. While we know bringing new products to market quickly and efficiently is paramount to growth, it’s extremely difficult to…

Another day, another tale of household brands running ads, perhaps unknowingly, against content they probably don’t want to be associated with. This time, Kraft, Capitol One and Progressive had pre-roll ads running against multiple AOL News articles concerning sexual assault. The articles–one of which discussed the filmed rape of a 9-month-old girl–appeared aggregated from outside…

Viacom and T-Mobile have agreed to a content deal, which will be featured on T-Mobile’s new mobile TV service, coming later this year. The two join a number of other media companies and wireless mobile companies that have agreed to partner. Under the agreement, Viacom’s brands–including MTV, Nickelodeon, Comedy Central, BET and Paramount–will be part…