Month: April 2019

Hulu said it is now limiting individual commercial breaks to 90 seconds. Commercial breaks had been 180 to 240 seconds long. Earlier this year, Hulu decided to add “pause” breaks, which appear as a
still, display-like translucent ad after a few seconds, following a user’s video pause.

The praise for Sandra Oh’s performance as MI-6 investigator Eve Polastri is certainly well-earned. She’s a great character.

Los Angeles Tourism teamed up with augmented reality startup Kabaq–a subsidiary of New York-based AR and virtual reality company The Glimpse Group–to bring a taste of the Los Angeles sunset to Snapchat users in eight markets. Starting Wednesday and running through April 17, Snapchatters in New York; Chicago; Baltimore; Boston; Atlanta; Dallas; Washington, D.C.; and…

Google parent Alphabet reclaimed the top spot on the list of 2019 LinkedIn Top Companies from 2018 leader Amazon. Alphabet placed No. 1 in 2017. Facebook moved up a spot to No. 2, with Amazon settling into third place. LinkedIn said that while technology companies continued to dominate the top 50, the financial services sector…

OTT outfit Tru Optik has announced a $10 million funding round from venture capital and institutional investors, a development that comes as investors clamor to get in on the next wave of ad tech. The round was led by Mithera Capital with additional participation by TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures and…

Companies like to talk a lot about data nowadays–real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data. The $35 billion…

Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president last week from Omnicom performance agency Resolution Media. “I’ve been bullish on making sure programmatic talent doesn’t live in just an activation or investment capacity alone,”… Continue reading »

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