FTC Unable To Enforce Obama-Era Net Neutrality Rules

The FTC isn’t legally empowered to enforce the former net neutrality rules, which prohibited internet service providers from blocking, throttling or charging higher fees for prioritized delivery,
Chairman Joe Simons says.

Original Digital TV Series Grow, Netflix Commands Dominant Share

Netflix had a big piece of new digital original programs, starting 130 new series in 2018 and taking a 71% share. Netflix currently spends approximately $8 billion to $9 billion in original
programming production, according to analysts.

Magna Creates U.S. President’s Role, Taps Benowitz To Fill It

Dani Benowitz previously served as executive vice president, integrated investment at the Mediabrands unit, working closely with UM’s investment teams on brands such as Coca-Cola, Johnson & Johnson
and BMW.

Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question

“All available evidence confirms that the citizenship question will impair the accuracy of the census,” a coalition of companies and business groups tell the Supreme Court.

Google Blocks Ads In China From Serving On Sites Bypassing Censorship

Google has stopped allowing two Chinese websites that review anti-censorship virtual private networks to serve up advertisements from its ad network.

Stop Focusing on Trying to Go Viral and Instead Take a Stand

Taco Bell gets it. Only in the zany and slightly questionable world of Taco Bell where the fourth meal exists would the Wild Naked Chicken Chalupa be considered a viable food choice. But in the world of branding and marketing, Taco Bell is the gold standard. It has done what many other brands know but…

Lessons Learned From the Long-Awaited Shutdown of Google+

When Google+ first launched in 2011, its purpose was to transform Google from a search company into one facilitating social connections, a social network that could be bigger and more comprehensive than Facebook and LinkedIn combined. In the words of Vic Gundotra, the person spearheading the project, the aim was to “[transform] Google itself into…

ARF Creates ‘Code Of Conduct’ For Consumer Researchers, Utilizes Seal Of Approval For Compliance

As consumer data, analytics and research come under increasing scrutiny, the U.S. ad industry is launching a new self-regulatory initiative to ensure its research supply chain complies with some basic
ethical principles. The new “Member Code of Conduct” was conceived by and is being overseen by the Advertising Research Foundation (ARF), and consists of a set of principles protecting consumer
rights, as well as those of businesses that use the research to market to consumers.

Bryan Goldberg Has Bought The Outline, Mic and Gawker.com—and His Spending Spree Isn’t Over

With the handful of acquisitions Bryan Goldberg has already made, Bustle Digital Group now has arms in event planning, an archive of snark and publications that cover anything from politics and tech to culture to fashion. But Goldberg said he hopes to expand that reach even more “in the coming years” until the media company…