Apple TV+ will be available on Apple devices, and on third-party devices from smart TV makers like Samsung, and connected TV devices from Roku and Amazon. It will be a subscription product, and it
will not have ads.
will not have ads.
Viacom’s Upfront Pitch: To Reach Young Adults, You Have to Go Through Us
As Viacom’s annual upfront Presidents Dinners with agencies begin this week, the format may be the same, but several of the chiefs’ faces will be new–CEO Bob Bakish made several exec changes since last year–as is this year’s message to marketers: Thanks to a key acquisition last month, the company can help them reach half…
NHL: Twitter and Instagram Were on a (Carolina) Hurricane Watch in March
The Carolina Hurricanes stood out among National Hockey League teams on Facebook, Twitter and Instagram in March, topping Twitter in growth and engagement for the month, as well as pacing Instagram in growth, according to social marketing firm Unmetric. Unmetric examined its cross-channel reports for all 31 NHL teams from March 1 through 31, and…
Thanks to Privacy Concerns, Google Is Caught Between a Rock and a Hard Place
Google’s trapped. The search giant finds itself faced with mounting calls to better protect users’ data. But by doing ‘the right thing’–placating those privacy concerns–it could expose itself to similarly vociferous calls for it to be broken up under antitrust rules. One half of the digital duopoly has to choose whether it wants to cut…
Programmatic Overtakes Direct, But In-App Still Needs Work
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags.
April 2, 2019 – People say I know…
People say I know a lot about folk tales but that’s just a myth.
If Social Platforms Were Game of Thrones Characters, Here’s Who’s Closest to Claiming the Iron Throne
With the much-anticipated final season of Game of Thrones looming, everyone is abuzz about who will claim the Iron Throne. With multiple contenders clamoring for this iconic yet uncomfortable seat of power, it’s difficult to predict who will come out on top and who will crash and burn. With the controversies, chaos and volatility of…
Here Are the Advertising, Media and PR Nominees for the 23rd Annual Webby Awards
The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public relations categories were revealed Tuesday morning. The International Academy of Digital Arts & Sciences will name the winners Tuesday, April 23, and actress and comedian Jenny Slate will…
What Marketers of Ketchup, Mattresses and TV Have in Common
They come from a variety of backgrounds, but the CMOs of Kraft Heinz, Hulu and Casper stay current on industry trends with Adweek at their side. As we celebrate our 40th anniversary, we’re talking with brand marketers about what Adweek has meant to them in their careers.
OxyContin Maker Purdue Pharma Seeks New Ad Agency Partner
Purdue Pharma LLC, the company best known for producing and marketing such extended-release opioid painkillers as OxyContin, is looking for a new ad agency amid a wave of negative press and more than 1,600 state and federal lawsuits, the first of which was recently settled for more than $270 million. According to an email correspondence…