Pinterest co-founder and chief design and creative officer Evan Sharp was quietly added to the company’s board of directors last month, according to an amendment to its Form S-1 filing with the Securities and Exchange Commission. Sharp joins co-founder, chairman, president and CEO Ben Silbermann as Pinterest executives that also serve on its board. The…
Revolve Is Launching a New Brand Just for Gen Z
Few brands have utilized influencer marketing more than Revolve. The online women’s clothing retailer is infamous for its #RevolveAroundTheWorld hashtag, utilized by influencers wearing on-trend pieces in all sorts of locales, from bedrooms to beaches to booths at restaurants. The retailer has also hosted influencer-attended events from coast to coast, including #RevolveWeekend at last year’s…
By Gobbling Up Sweets Brands, the Secretive Italian Ferrero Group Has Become America’s Cookie Monster
This morning’s news that Kellogg is selling its Famous Amos and Keebler divisions to Ferro Group for $1.3 billion is the latest development in Kellogg’s ongoing effort to jettison many of its nonessential brands in order to focus on proven performers like Pringles. As Kellogg CEO Steve Cahillane put it, the divestiture is “yet another…
IPG Mediabrands’ Magna Promotes Veteran Executive to U.S. President
Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment. Benowitz has been in her prior role since January 2016 and served as evp, managing director of integrated investment for 16 years…
Five Ways the Beer Industry Is Trying to Bounce Back
The Company Behind Fearless Girl Has Voted Against Several Gender Pay Equity Resolutions, New Study Reveals
A new study shows that State Street, the company behind the viral Fearless Girl statue, has voted against gender diversity initiatives on several occasions–moves that stand in contrast to the self-proclaimed ethos of the Fearless Girl campaign. Today, Morningstar released a study that showed that SHE, State Street’s Gender Diversity Index ETF, which invests in…
Publicis Groupe Confirms That It Is Exploring Potential $5 Billion Epsilon Acquisition
Early this morning, Publicis Groupe issued a statement confirming earlier reports that it is one of at least two parties exploring a potential acquisition of Epsilon, the marketing services company owned by Alliance Data Systems Corp. Bloomberg first reported on Friday afternoon that Publicis entered a bid for the company alongside a joint offer from…
Facebook Took Down 4 Different Groups of Pages and Accounts in India and Pakistan
Removals for coordinated inauthentic behavior are coming fast and furious from Facebook and Instagram, with the latest round made up of four separate actions in India and Pakistan, none of which are connected with each other. Facebook head of cybersecurity policy Nathaniel Gleicher provided details on all of the removals in a Newsroom post. In…
Why More and More Brands Are Getting Into the Streaming Game on Twitch
While a tomato-headed character swings a pickaxe to destroy a freezer in Fortnite’s fictitious burger joint Durr Burger, a team of Wendy’s social media strategists engages in a live chat with thousands of viewers. The fast-food brand is “waging a war on frozen beef” and has taken the battle to Twitch by streaming games of…
Data Lessons From Walmart: What We Can All Learn From Retail
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence St. Joseph Health. Having worked in the healthcare industry for several years, it’s fair to say we’re facing turbulent times, with regulatory uncertainties, rising costs, declining… Continue reading »
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