Month: April 2019

Jesse Margolis, founder of the viral “overheard” Instagram accounts, knows what you’re probably thinking about the idea of turning those accounts into a satirical newspaper. “It’s kind of ridiculous, but in the best way,” he said. If your funny, millennial best friend made a newspaper it might look like the Overheard Post. View this post…

Some 54% of on-demand consumers report they do not trust TV ads, while 48% of live TV watchers say the same.

Virtual private networks are useful for shielding or masking internet activity, but they typically slow traffic. Cloudflare says its new VPN can improve speeds.

As rivals Disney, Comcast, Apple and AT&T prepare their own streaming services to launch over the next year, CBS All Access has enjoyed a three-year head start, as it builds its slate of originals and its subscriber base. In February, CBS said that CBS All Access and its Showtime OTT offering now have a combined…

Sizmek, the world’s largest third-party ad server, late Friday announced it had filed to be restructured under the Chapter 11 bankruptcy code. It said it also is “seeking access to capital” and
continues to “review strategic alternatives.”

At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposite route: helping human
beings learn how to influence other human beings. After years of investing in a variety of behavioral sciences, especially so-called neuromarketing research, Nielsen today will unveil a new service
practice that will focus exclusively on educating marketers on how to apply them.

The deal, announced today, came as a surprise to most industry watchers. It was just a year ago that Sorrell and WPP had a very acrimonious parting of the ways.

The Washington Post has a new kind of ad blocker today. The publisher is featuring a “Mike’s S(ad) Blocker” sponsored by Mike’s Hard Lemonade that will filter out all but good news for WaPo readers. Clicking on ads for Mike’s Hard Lemonade will take readers to “The ‘happier’ Washington Post” where originally reported good news…