Amazon Prime Members Are About to Get Free One-Day Delivery

Amazon dropped a bombshell during its Q1 earnings call on Thursday–free two-day shipping with Amazon Prime is about to become free one-day shipping. In a Q&A with analysts, Amazon’s senior vice president and chief financial officer Brian Olsavsky said the company has “significantly expanded our one-day eligible selection and also expanded the number of ZIP…

Verizon’s Ad Fellows Program Aims To Diversify Marketing Biz

It’s the brainchild of company’s CMO, who challenged agencies Verizon works with to put together a plan to improve diversity in their shops.

Amazon Could Ramp Up Private-Label And Ad Business To Offset Slowing Growth, Studies Show

Americans spent more than $146 billion on private-label products in 2018. But Amazon’s private-label business represents less than 1% of its total sales.

Mountain Dew and Kevin Hart Are Giving People the Day Off, and Filling in for Them at Work

Mountain Dew wants to give people a bit of extra vacation with its new campaign, with the help of a few friendly (and famous) faces. In the new campaign, “D.T.O.” (Dew Time Off), celebrities and athletes (starting with actor and comedian Kevin Hart) surprise everyday Mountain Dew drinkers at work and fill in for them…

An Erosion of Trust Offers Much to Be Lost—and Sometimes Gained—by Brands

The next few minutes you spend reading this article will be the most inspiring and productive use of your time today. Trust me. Ah, trust. The belief that someone or something is reliable. It’s an inherently risky business because there’s no guarantee people or products will follow through as promised. Trust requires vulnerability, which requires…

Controversies Galore Didn’t Impact Facebook’s Revenue in Q1 2019

Despite what seems to be a new issue every day, Facebook’s revenue-generating engine continues to steamroll down the tracks. The company released its first-quarter-2019 financial figures Wednesday after market close, and it reported revenue of $15.077 billion, up 26% from $11.966 billion in the first quarter of 2018. Mobile advertising revenue accounted for approximately 93%…

WPP Sees North American Revenue Drop 8.5% as Account Losses Take Effect

“What you saw in the first quarter [of 2019] is in line with our expectations,” said WPP CEO Mark Read when opening this morning’s East Coast earnings call. Those expectations, however, were not particularly positive. The world’s largest advertising company continued to face significant challenges this quarter, embodied by an 8.5% year-over-year decline in revenues…

Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism

With the advancement of technology and the penetration of social media, it seems that materialistic individuals are all around us, each obsessed with showing off their latest expensive purchase and often appearing to have very little regard for the environment. According to Pew Research, millennials are especially more materialistic as a result of growing up…