Based on its ads, Burger King seems to be a dangerous place these days. The chain has created ads around real fires at its restaurants and even cars crashing into BK locations. And don’t get us started on all the scary clowns that hang out there once a year. Now the global burger brand is…
NFL Draft, Round 1: The New York Giants’ Pick of Daniel Jones Dominated Twitter
The first round of the National Football League Draft is in the books, and Twitter said there have been more than 3 million related tweets since Thursday. The most-tweeted-about teams during that time period were: New York Giants Oakland Raiders Washington Redskins Pittsburgh Steelers Arizona Cardinals The most-tweeted-about players were: Daniel Jones (Giants) Dwayne Haskins…
Facebook Is Going After Providers of Fake Likes, Views and Followers on Instagram
Facebook filed a lawsuit Thursday in the U.S. District Court for the Northern District of California alleging that New Zealand-based company Social Media Series and three individuals provided fake likes, views and followers to Instagram users. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post that the defendants allegedly used different…
Top Media Buyers Allege Networks Lied — And Stole From Them — In Last Year’s Upfront
A panel discussion featuring some of Madison Avenue’s biggest network TV buyers Thursday accused the industry of misrepresenting itself in the previous year’s negotiations, even to the point of
explicit fraud. “It’s robbery,” Mike Law, head of U.S. media investment at Dentsu Aegis Network, asserted during the opening session of MediaPost’s Outfront Conference in New York City, adding: “They
actually lied to us.”
explicit fraud. “It’s robbery,” Mike Law, head of U.S. media investment at Dentsu Aegis Network, asserted during the opening session of MediaPost’s Outfront Conference in New York City, adding: “They
actually lied to us.”
Presented For Your Entertainment: Chicago Violence On CBS
Watching the first two episodes of this eight-episode series was about as entertaining as attending a funeral.
TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
Many big brand TV network advertisers are wedded to many low CPM “bases” established with TV networks — with many unwilling to leave them for potential digital video platform deals.
Snapchat: Here’s How to Move Content to My Eyes Only by Default
Did you know that Snapchat allows you to turn on a setting that will cause anything you save to Memories to automatically go into the My Eyes Only area? Our guide will show you how to turn this setting on. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your…
Snap Select Is Aimed at Giving Brands Access to Snapchat Discover’s Premium Shows
Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands to buy inventory on Snap Originals, sports shows and premium shows from producers on a…
Snap To Launch Select, New Ad Endeavor
Later this quarter, Snap plans to launch Select — a new way for advertisers to buy and reserve “commercials” alongside the platform’s top Shows in Snapchat Discover.
From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously?
Amazon’s rise is played down — but it knows what customers bought, not just what they were looking for.