Is brand loyalty dead? Or, if it’s not dead, can it be purchased by the brand that offers the most?
Spending For Mom To Reach Record $25B
According to an NRF study, per-person spending will rise to an average of $196 this Mother’s Day, up from $180 in 2018.
April 26, 2019 – I couldn’t find the…
I couldn’t find the car window scraper this morning, so I used a plastic store discount card to clean my windows. It didn’t work very well. I only got 20% off.
Pearls Before Swine by Stephan Pastis for April 26, 2019
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How the Blockchain Could Protect California’s Aquifer
State law requires farmers to use groundwater at sustainable levels, and lets them trade water with neighbors. The blockchain could make sure the system is fair.
Dilbert by Scott Adams for April 26, 2019
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OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia
Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden departure last week from the targeted TV advertising consortium it helped create in 2017. But the group’s remaining members – NBCU, Viacom and Fox – are forging ahead with the… Continue reading »
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CMPs May Not Be GDPR Compliant
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. Consent management platforms (CMPs) are ad tech’s response to Europe’s General Data Protection Regulation (GDPR). These platforms provide tools for collecting user consent… Continue reading »
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Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in… Continue reading »
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Comic: Pay The Man
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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