Month: April 2019

Despite all the noise direct-to-consumer brands receive these days, there are still plenty of pain points, like returns, for them–and for legacy retailers. But this year, it looks like returns are now the highlight of innovation (and investor money). Happy Returns, a startup that enables returns for online retailers in places like malls and stores,…

Nearly 60 years ago, Londoners were agog at a prototype on display at the Second Automatic Vending Machine Exhibition. It was called the Evva Whisky Vending Machine and, as the name suggested, it used technology to replace the bartender. Drop a few coins in the slot, make your selection (whiskey and soda, or just whiskey…

This week “The Big Story” is all about coming together. First up, our editor Alison Weissbrot outlines how the Comcast-Cox-Charter sales consortium NCC Media and AT&T-owned Xandr are each in their own way trying to aggregate more addressable TV inventory. You’ll recall that multichannel video programming distributors (MVPDs) are granted  two minutes of inventory to… Continue reading »

The post The Big Story: United We Stand appeared first on AdExchanger.

Snapchat began its push into gaming with its rollout earlier this month of real-time multiplayer platform Snap Games, and Snapchatters’ 3D Bitmoji avatars will soon be able to join in the fun. The messaging application Thursday released Bitmoji for Games, a new software-development kit that will enable developers and publishers to incorporate Bitmoji into their…

Take Our Daughters to Work Day was started in 1993, and the first official celebration was April 22, 1993. I was 5 years old. My father didn’t just take my brother and me to work; he liked to joke that he put us to work. Admittedly, my father celebrated this holiday more often than I’m…

The UK appears ready to allow Huawei gear in “non-core” parts of its 5G network. Many European countries rely heavily on Chinese equipment.

Facebook’s efforts to safeguard the European Union Parliamentary elections in May continued with the addition of five new local fact-checking partners. Product manager Antonia Woodford said in a Newsroom post that the following companies are now on board: Ellinika Hoaxes (Greece), FactCheckNI (Northern Ireland), Faktograf (Croatia), Observador (Portugal) and Patikrinta 15min (Lithuania). She added that…

The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for… Continue reading »

The post IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too appeared first on AdExchanger.

We’ve already heard this year a few new details from Apple and a full look from Disney about their respective upcoming streaming services. But with those presentations out of the way, other big media companies looking to get in this space are starting to have to answer tough questions about when we’ll hear more about…

Although being a working mom is not a new concept, there remains an ongoing conversation of whether work-life balance is a fallacy and if women can have it all: career, love, family, downtime. Although it’s challenging, many women have found the key to doing both simultaneously and successfully. Yet 43% of highly-qualified women with children…