Month: April 2019

Greenfield explains the Kantar Marketplace, a “one-stop, research and insights store that includes key offerings across Kantar’s portfolio of solutions.”

Of particular interest to the FTC is whether the company violated a 2011 agreement it made regarding the sharing user data.

The organization saw membership balloon after the Interactive Advertising Bureau required its general members to join.

In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting this weekend’s release of “Avengers: Endgame,” the much
anticipated culmination of a series of blockbuster Marvel film releases. Why is that such a significant ROAI? Because some already are speculating that it could set a new opening weekend box office
record — maybe even $1 billion in domestic and overseas receipts.

With Brave’s release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads.

Due to the high demand for tech skills, H-1B visas have always been coveted and competitive. But denial rates have more than doubled since 2016.

The direct-to-consumer craze has birthed businesses that have challenged the mattress marketplace, the eyeglass shopping experience, options for luggage and sneaker selections, among many other sectors. But rarely has it come for one specific category: your groceries. Magic Spoon, a DTC company that launched earlier this month, is changing that. The company sells cereals in…

It’s three o’clock on a Wednesday, and if you’re a working mom, your mind might wander to a list of competing priorities. Likely, your children will shortly be dismissed from school, dinner plans are up in the air, and you’ve got a list of tasks to complete before you shut down your computer for the…

Snap Inc. is bringing on its first chief marketing officer to help lead the company’s boosted advertising efforts. The company has hired Kenny Mitchell today, who previously served as vp of marketing at McDonald’s. Prior to that, he was head of consumer engagement at Gatorade, where he helped the brand become one of the first…

Fox, NBCUniversal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video, the companies announced today. The platform–dubbed OpenAP 2.0–will be available in time for fall programming. With the new platform, buyers can construct segments for long-form digital video and linear in the same place and request those…