Month: April 2019

Peru has one of the world’s lowest rates of organ donation, with fewer than 2 residents per 1 million Peruvians donating after death. (By comparison, Spain sees 46 per million and the U.S. 32 per million donate organs after death.) To help raise Peru off the lowest tier of the international donor pool, agency Circus…

To air its eight hours of coverage this week, the network will forego regularly scheduled airings of some of its highest-profile shows.

While CBS may have an average viewer median age of 60 on its linear TV network, the same shows on OTT platforms yield audiences in the mid-40s.

In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of
scenarios to help advertisers, agencies and media suppliers prepare for the future.

As Square and other ecommerce competitors amp up their online offerings for merchants, Shopify’s going in another direction and revamping its offline tools. Starting today, merchants that want to branch out into a bricks-and-clicks model can buy a suite of new Shopify hardware tools: a tap and chip reader, dock and retail stand. Prices for…

OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning systems and approved digital sales platforms.

The National Football League and Instagram are teaming up on a digital shopping experience tied to one of the league’s biggest events: the NFL Draft, which will take place in Nashville, Tenn., Thursday through Saturday (April 25 through 27). After every selection, fashion photographer Geoff Levy will capture images of each draftee wearing his new…

The updates aim to provide “a little more granularity and more specificity” to consumers, IAB Europe CEO Townsend Feehan says.