Month: April 2019

CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network’s Vizeum handles CarMax’s media work, which was not part of the review. “Martin impressed us throughout the selection process with their passion for our brand, strong strategic…

With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation and, likely, any other privacy legislation that comes down the pike. Controllers, in GDPR parlance, determine how and why personal data is processed. Controllers are also required to establish a… Continue reading »

The post Epsilon Could Push Publicis Into A New Privacy Ballgame appeared first on AdExchanger.

Many of us have seen the devastating toll of opioid addiction and withdrawal on adults, who are statistically likely to relapse eight times before escaping the drug’s hold. But picturing such an ordeal being faced by a newborn is an image so heartbreaking, we can hardly process it. To help visualize this unimaginably heartbreaking issue,…

Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader in outdoor advertising, has signaled that the space will be used…

Brave says it can show users ads while protecting their privacy; eventually, it hopes to also pay publishers.

The long-awaited revamp to Snapchat’s Android application was finally unveiled this week. Snapchat said in a blog post that the rebuild took more than one year, and improvements covered features including lenses, Stories and the process of taking Snaps. The Google Play Store listing for the app also cited the ability to add photos and…

Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet–and that includes some of the most controversial corners. Breitbart’s file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across…

If you have been following the cannabis industry, you’ll notice the meteoric rise of CBD and its appeal to the archetypal soccer mom. Why not replace that glass of wine with a little something different? This has resulted in an offering of products with pink cannabis leaves and women not quite smoking but rather holding…

Twitter just made it easier for its users to report content aimed at misleading voters, starting with India and the European Union. There is now a dedicated space within Twitter’s reporting feature for content attempting to undermine the process of registering to vote or otherwise interfering with elections. Twitter Safety said in a blog post…

Fans are open to marketing messages, but look for marketers that understand the esports landscape.