Instagram: Here’s How to Use the Quiz Sticker in Stories

Instagram added a quiz sticker to Stories this week, allowing users to ask their viewers quiz questions. Our guide will show you how this sticker works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or imported a photo or video into Stories, tap the Sticker icon near…

As Streaming Wars Heat Up, AT&T Is ‘Optimistic’ That Its OTT Service Will Offer Something New

Details are still under wraps about AT&T’s upcoming OTT service, but the company’s execs said the Disney+ announcement (and its relatively cheap price point) gave them more optimism about what their own service will offer consumers. AT&T CEO Randall Stephenson told investors today that they should stay tuned until fall (September or October) for more…

The Most Active 10% of Twitter Users Are Responsible for 80% of Tweets Overall

It turns out that Twitter users are younger and are more likely to be Democrats than the general public, according to a new Pew Research Center report. Pew examined the contrast between Twitter users and average adults in the U.S. and found the former to be younger (40 for the average Twitter user; 47 for…

Sizing Up Twitter Users

Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall.

The post Sizing Up Twitter Users appeared first on Pew Research Center.

Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF Campaign

To urge more parents to vaccinate their children, UNICEF is launching a new, global #VaccinesWork campaign across digital, social, outdoor and print. Created by Santa Monica-based RPA, the campaign features a 60-second animated film, animated social media posts, and static and animated posters. All begin today, the start of World Immunization Week, which runs annually…

Report Reveals 86% Of European Brands Have Shifted Programmatic In-House

Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive
Advertising Bureau. The reports, which cover the U.K., Germany, France, Spain and Italy, estimate an average of 86% of brands buying media programmatically in those markets have moved it completely or
partially in-house.