Podcast: Media Agency Tectonics

Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growthContinue reading »

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Facebookers’ Cravings for Aguachile Made It a Topic to Watch for March 2019

Facebook users’ appetites took them south of the border in March, as traditional Mexican dish aguachile was one of Facebook IQ’s Topics to Watch for the month. Conversation about aguachile and associated topics Sinaloa, tacos, cucumbers, Mexico City, cerviche, tostado, lime, shrimp, onion and seafood was up 2.2 times compared with March 2018 and 1.9…

April 24, 2019 – When I was studying…

When I was studying environmental science, my favorite professor was an expert on wetlands and quagmires. I still love to read his bog post.

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Why The Office, Now One of Netflix’s Biggest Hits, Still Resonates With Audiences

For all the talk about the $8 billion-plus that Netflix shells out annually for original content, one of the most popular series streamed on the service is a title that existed long before Netflix began streaming shows: The Office. The NBC sitcom debuted in 2005 and ran for nine seasons before signing off in 2013…

Tesla’s New Chip Holds the Key to ‘Full Self-Driving’

CEO Elon Musk says that in a year more than 1 million Teslas will be capable of driving themselves while a person sleeps in the driver’s seat.

Can Advertisers’ Pressure Jumpstart Publishers’ Alliances?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local publishers and platforms with whom it will build a media environment withContinue reading »

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