Month: April 2019

Just over a month after former WPP executive Mark Penn became CEO of MDC Partners and acquired approximately 30% of the company via his own Stagwell Group, the agency network announced several changes to its board of directors. Perhaps most significantly, MDC has resolved a spat with hedge fund FrontFour Capital, which owns approximately 5.1%…

Connected TV impressions, as a share of digital video ad impressions, rose to 44% in Q4 2018 from 15% in the same period a year before.

The research also says 56 million U.S. consumers over 50 seek new products that are beneficial to them, compared to 44.8 million millennials.

“Branded content will become the definitive entertainment medium,” MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads with facial recognition
technology.

While Netflix has established itself as the “everything service,” Disney is preparing to enter the market as a place for higher-quality fare, including top-tier films and big-budget TV.

Did you know that you can clear your cache in the TikTok application in order to free up space on your device? Our guide will show you how this works. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap the profile icon in the bottom-right corner of the screen. Step…

Machines need to be trained on behalf of brands to adjust in real-time with brand preferences in mind.

Digital companies are doing better than traditional media in the financial arena.