Wieden + Kennedy will be the star of the show when the 23rd Annual Webby Awards are handed out May 13, winning Webby Agency of the Year, six Webby Awards and seven Webby People’s Voice Awards. The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and…
Should You Launch A Branded Podcast?
It takes more than a show’s existence to prove success – just like in any medium. Creating a podcast is like creating any piece of content. Build it thoughtfully and promote it well, and the audience
will come.
will come.
Broadsign’s Latest Acquisition Hopes to Streamline OOH
Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayeda today. The partnership of the two Montreal-based companies promises to bring a more streamlined media, marketing and sales management platform to publishers thinking of stretching their digital offerings out of the home (OOH) and into the streets. Terms of the deal were not disclosed. In…
Erin Go Bragh! St. Patrick’s Day Was the Hottest Hot Topic on Facebook and Instagram in March
Green was red-hot on Facebook and Instagram in March, as St. Patrick’s Day was the hottest Hot Topic on the two platforms, according to Facebook IQ, the social network’s research arm. Women’s History Month was also a strong performer in the holidays and events category on both platforms, while Instagrammers were also looking to get…
The CW Prepares to Replace Several Concluding Cornerstone Shows as Upfronts Approach
The CW started this season by expanding to six nights of prime-time programming for the first time since 2009. And as the season draws to a close, the network is looking at some other major changes: over a one-year period, the network will bid farewell to four of its signature shows: Supernatural, Arrow, Jane the…
Census Citizenship Question Riles Tech and Privacy Groups
The Trump administration wants to add a citizenship question to the 2020 Census. Tech companies and privacy advocates think that’s a bad idea.
Inside the Quietly Lucrative Business of Donating Human Eggs
Across the US, women are being paid to donate their eggs to aspiring parents. The business is well-paid, under-regulated, and little-studied.
Dilbert by Scott Adams for April 23, 2019
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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,… Continue reading »
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OpenAP Faces An Uncertain Future – But Don’t Write It Off Yet
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable. The writing has been on the wall since February, when AT&T’s $85 billion acquisition of Time Warner was finalized. “It makes sense to pull out now [that] they’re owned by a company that has one of the largest data sets available,” said Tracey Scheppach, CEO and… Continue reading »
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