Month: April 2019

Instagram is toying with the idea of removing like counts from posts on its network. Developer and blogger Jane Manchun Wong shared screenshots via Twitter of the test, which includes the following message within the application: “We want your followers to focus on what you share, not how many likes your posts get. During this…

Huge is getting real in its first work for Realtor.com since being named agency of record in February. The agency issued a “Public Reality Announcement” that opens with a look at the ridiculous mansions featured on reality TV and influencer feeds. Realtor.com, on the other hand, can help you find a real home. The spot…

You may know Sweetgreen as a go-to lunch spot. But Sweetgreen sees itself as a tech company. The cashless chain of salad spots–there are 75 so far–will soon be using the blockchain as part of its recipe for success. But beyond the tech, Sweetgreen is a values-driven brand. It’s part of a trend both legacy…

Kraft Heinz is getting a new chief executive. Today, the company announced that Miguel Patricio will take over for its current CEO Bernardo Hees this summer. Patricio comes from Anheuser-Busch after spending two decades at the company, which also has ties to 3G Capital. Most recently, he was on the executive team in a variety…

Sizmek has agreed to sell its data management and demand-side platforms to Zeta Global in a deal that will see the latter pay up to $36 million for the assets. The proposed private sale was announced late on Friday afternoon. If accepted as part of Sizmek’s Chapter 11 filing, Zeta Global, which has been on…

The deal lets marketers build custom audiences for car buyers for every stage of the buying cycle and across every car segment.

Twitter rolled out a hashtag-triggered emoji for Earth Day and detailed ways it is contributing this year, as well as leading up to the 50th anniversary of Earth Day in 2020. Hashtags including #EarthDay, #ClimateAction, #EarthRise and #VoteEarth will spur the addition of the special emoji to tweets. Twitter is teaming up with the San…

Some of the most effective marketing doesn’t necessarily center on the product, but rather positions it as a catalyst for a more interesting story. It’s a technique that only works with a particularly resonating narrative, like an intense love story that makes you momentarily forget that a company is trying to sell makeup. For years,…

Most people have experienced the brand and agency case study. Most of the time, the focus is on the “what” of the project–the process, work and results. Often, audiences aren’t treated to the “why” behind certain decisions. At Design Week Portland, experiential agency Manifold recently shared an experiential project with their client, High West Whiskey…

It is open season on works from the past as producers seek to correct, or at least re-imagine, them.