Month: April 2019

Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the right tech partners. So GroupM launched a startup accelerator program on Monday to streamline that process. GroupM will select four US-based startups to participate in the three-month mentorship program, called AdVentures, with clients including Mike’s… Continue reading »

The post GroupM Launches Startup Accelerator To Simplify The Vendor Landscape appeared first on AdExchanger.

This “stamp of approval” by industry lead organizations expands globally in other areas based on specific countries.

While there is some euphoria over Walt Disney’s new streaming service, there are also concerns about its sinking TV networks’ distribution business.

One of the not-so-surprising things I learned from Advertiser Perceptions’ benchmark study of the role “trust” is playing in media planning and buying decisions, especially the digital kind, is how ad
execs relate to the topic on a personal basis. Among other things, the study asked advertisers and agencies how their own personal use of social media platforms has been trending, and given what those
insiders know about them, you also may not be surprised to learn it’s heading south — significantly.

There’s one month to go in the 2018-19 TV season, and while the broadcasters remain tight in the 18-49 demo race, NBC is in the lead, which would give the network its third consecutive victory in the demo most coveted by advertisers. Currently, NBC is averaging a 1.7 in Nielsen’s most current ratings, narrowing edging…

Earth Day now is observed each year by more than 1 billion people in 192 nations. A healthy, sustainable planet appeals across cultures, politics, and national boundaries.

If you instruct Google Assistant to “talk like a Legend,” it will speak in a simulacrum of the smooth sound of Grammy-winning crooner John Legend.

Recently, the business of getting paid to promote a company via your social media has spread pandemic-like.

The emergence of worker-owned apps could save the gig economy from itself.