We all wish we could protect children from the horrors of our world, but one of the darkest ironies of modern life is that preparing for mass killings has become an aspect of everyday life for schoolkids, while adults rarely think about it beyond the newest grisly headline. To help show adults just how pervasive…
What It’s Really Like to Work at an Agency When It’s Bought by a Consultancy
In late January 2016, I sat in a dark theater in Columbus, Ohio, surrounded by agency colleagues from offices across the country, staring at a large blank screen. We all knew it was happening. A buyout, most likely. But who was it? What was it? As it turned out, we learned that the who was…
What Neuroscience Can Teach Us About the Mascots We Love and Hate
From the very first ad, we were won over at the appearance of the fan-favorite quirky, well-spoken, endearing Geico gecko. Advertising magic? Well actually, Geico’s secret sauce has more neuroscience going on than we realize. When advertisers dream up talking tigers or even a giant pile of tires to be their spokes-things, they tend to…
‘New York Times’ Newfront Touts New Ad Targets, Food Festival
Times executives revealed novel ad targeting and an emphasis on its TV-film commitment.
Vice Media Restructures, Folds ‘Noisy,’ ‘Broadly,’ ‘Tonic’ Into Flagship Site
Vice is set to launch a rebranded version of its flagship site; it will begin to shift the sites in question under its umbrella beginning May 2.
TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
Upfront advertising deals are expected to rise from $20.76 billion last year to $21.25 billion in 2019.
Study: Consumers Plan To Up Their Spending For Mother’s Day
Customized spa treatments will be popular this year, BrandKeys reports. So will gift cards.
Sorrell’s MightyHive Sets Sights On Latin America
MightyHive has acquired ProgMedia which provides consultancy, campaign operations, and training capabilities for Latin American clients.
Verizon Focuses On Traffic As Metric, Not Search Engine Position Rankings
Leveraging clickstream data as a directional metric rather than rankings in results pages allows Verizon’s SEO professionals to analyze the share of traffic to its site.
YouTube Locks Down Exclusive Streaming Rights to Some Major League Baseball Live Games
Live Major League Baseball games are coming to YouTube. YouTube has partnered with MLB to bring 13 games from the second half of this year’s regular season to YouTube and YouTube TV, the companies announced today. The games are slated to stream on MLB’s YouTube channel and on a soon-to-launch YouTube TV channel dedicated to…