APRIL 20, 2019 — New York-based independent media agency Crossmedia Inc. today announced a new unit, “XM Grows,” focusing on the burgeoning legal cannabis marketplace. The new unit is a collaboration
with marketing consultancy Dirt Worldwide and data management firm Nacci, and will focus on leveraging data-driven, cross-channel communications planning with outcome-based media activation driven by
best in class attribution solutions,” including direct-to-consumer marketing channels.
APRIL 20, 2019 — New York-based independent media agency Crossmedia Inc. today announced a new unit, “XM Grows,” focusing on the burgeoning legal cannabis marketplace. The new unit is a collaboration
with marketing consultancy Dirt Worldwide and data management firm Nacci, and will focus on leveraging data-driven, cross-channel communications planning with outcome-based media activation driven by
best in class attribution solutions,” including direct-to-consumer marketing channels.
Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on Friday in a deal worth up to $36 million. If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 million… Continue reading »
WarnerMedia has exited the OpenAP Consortium. It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on television by creating standardized segments and measurement across their networks. Turner was one of the consortium’s original members in 2017, along with Fox and Viacom. NBCU joined the following year. But now that WarnerMedia… Continue reading »
If you want to advance your career in 2019 – especially in marketing – you might need to have some difficult conversations about your true POVs on what’s actually happening.
Unfortunately I see so many people within companies “hold their tongue” and go with what the machine wants to hear – and they get hurt in the long run. Time to start exposing your truth 😉
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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Arby’s super fans have turned out in force for the restaurant’s quirky stunts in the past, like subscription boxes full of branded swag that sold out in less than an hour. And within the past week, 15,000 of them tussled–virtually, not physically–for a chance to fly more than 5,000 miles round-trip in a single day…
Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a “non-issue” dedicated to the topic of age in the worlds of beauty, fashion and culture. Created by McCann London and McCann Paris for client L’Or?al Paris, the 80-page “non-issue” is…
