OpenAP isn’t quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. “As our company has transformed, our advanced advertising strategy has evolved,” said a WarnerMedia ad sales spokesperson. “As a result, we…
TheWeedTube Will Spark Up Its iOS and Android Apps on 4/20
If you’re going to release an application featuring videos from cannabis-focused content creators, there couldn’t possibly be a more appropriate day to do so than April 20. TheWeedTube is marking the date that the cannabis community treats as a virtual national holiday with the debut of its new iOS and Android apps, as well as…
Busch and the National Forest Foundation’s New Book Is a Love Letter to America’s Trees
Beer doesn’t grow on trees, but one brewer wants you to appreciate them anyway. Just in time for Earth Day, Busch and the National Forest Foundation (NFF) have published a book about America’s trees. The hard-cover coffee table book, made of recycled paper, showcases about two dozen trees in an effort to raise money for…
A Look Into the Evolution of Language in Cannabis Marketing
Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to better suit the modern cannabis consumer. While generational cannabis slang will inevitably…
Pinterest Is Treating Some of Its Pinners to Free Admission to Inspiring Places
Visitors to some of the most inspirational places in the world on Saturday, April 27, may be admitted free-of-charge, compliments of Pinterest. CEO Ben Silbermann said in a blog post that the company wanted to thank its users for the inspiration they have provided since Pinterest debuted in 2010, adding, “We couldn’t have done it…
4 Digital Stats That Caught Our Eye This Week
As Easter Sunday approaches, the ad-tech sector is showing no signs of emerging from its doom and gloom. With uncertainty still looming over the space’s future, mobile app ecosystems are becoming a locus of ad fraud, Unilever’s publisher whitelist is facing skepticism from industry experts and startup investors are turning to niches like identity management….
Leica Distances Itself From Tiananmen Square ‘Tank Man’ Ad After Chinese Backlash
It was meant to celebrate the heroism of photographers who brave international hotspots to capture the plight of victims. Instead, it became a victim of modern-day political tensions over an event that captivated the world’s attention 30 years ago. Leica’s five-minute short film “The Hunt” from agency F/Nazca Saatchi & Saatchi in Brazil tells the…
Pornhub Wants to Save the Bees With (What Else?) Bee Porn
Pornhub is doing its part to help save bees with Beesexual, a new porn genre dedicated to–well, the birds and the bees. The adult video site pointed out that issues including pesticides, lack of biodiversity and habitat destruction are taking their toll on the world’s bee population, with beekeepers reporting annual hive losses of around…
Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury Shoelaces
Entrepreneurs like to talk about “white space,” those spots in the market where there’s a need for a product and yet, somehow, incredibly, nobody has thought to make it yet. There’s no single good way to identify white space, of course, but Kyle Groth is happy to tell you how he found his. It was…
How Brands Around the Globe Are Commemorating Earth Day
Monday is the most environmentally friendly day of the year–it’s Earth Day, the holiday dedicated to honoring our planet and pushing for people to take better care of it. And with talk around climate change and a Green New Deal hitting a fever pitch, this year’s Earth Day is sure to resonate more than ever….