Month: April 2019

It’s just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of color with significant sway on the matter. Ancestry.com has pulled an ad that romanticized the reason why so many black Americans have white ancestry. (The biggest reason is rape.)…

It’s about the time of year where some people are focused on weed a little more than usual, but April 20 isn’t the only time of year that brands are thinking about their stance on the substance. With marijuana legalization on the rise, businesses around the world are reconsidering how they can cash in. According…

After banning U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, from Facebook and Instagram in February, the social network took aim at several like-minded groups and people in that nation earlier this week. The following British far right groups and people were banned from Facebook’s platform: the British National Party and Nick…

It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million views (it’s currently at 26 million), the creatives were inspired to try a similar approach to ASMR–but this time with a horse doing the chomping. Why? Because…

Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion in Q1 2019, down from Q1 2018’s 148 deals and $11.4 billion value.

Did you know that Snapchat allows you to delete Snaps you no longer want from the Memories section of the application? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the Memories icon at the bottom of…

A survey found that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported service compared to a
more expensive ad-free service.

“People” is the highest-indexing magazine among cannabis users, while “AARP: The Magazine” is dominant among people who use the hemp derivative CBD for health and wellness reasons. These are some of
the media consumption indexes being published today by “Research Intelligencer” in recognition of 420 (or April 20, which is actually tomorrow, but we don’t publish on Saturdays).

The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Ellis is the co-founder and COO of Remesh. In recent months, Procter & Gamble chief brand officer Marc Pritchard has shared his prediction that we’re evolving into a “world… Continue reading »

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