Month: April 2019

Ben Price, the former Discovery Communications ad sales chief who left the company following last year’s merger with Scripps, has landed a new gig at NBCUniversal. He will serve as evp, sales and client partnerships, national offices, the company said today. In the newly created role, Price will oversee agency and client relationships in all…

The President and former presidential candidate always has media and marketing on his mind — far more than other officeholders.

NEW YORK, NY, APRIL 20 — Is cannabis the growth engine that thousands of brands have been dreaming of – or an enormous distraction that will suck up marketing dollars and attention, yielding little
return? CBD seems to be the answer to every marketer’s dream – a true consumer sensation that can add ka-ching to everything from craft beer to gummy bears. But even this benign, THC-free cannabis
product gives some brands the jitters.

Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is best known for its services related to data management, email marketing and loyalty platforms. But Epsilon also gives Publicis an affiliate marketing network (Commission… Continue reading »

The post Breaking Down Epsilon’s Stack: What’s In It For Publicis? appeared first on AdExchanger.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: Get Educated appeared first on AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Over the last few years, there has been a steady trend toward complexity on the sell side. The growth of programmatic unleashed an explosion of innovation, with new vendors emerging to solve… Continue reading »

The post Complexity Vs. Simplicity: Which Way Will The Sell Side Swing? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oops, Facebook Did It Again Facebook has harvested 1.5 million email contacts without user knowledge or consent since May 2016. The company said the data was “unintentionally uploaded” through a security feature that asked users to enter their email addresses to verify their identity,… Continue reading »

The post Facebook ‘Unintentionally’ Uploads 1.5 Million People’s Email Contacts; Chinese Apps Commit Heavy-Duty Ad Fraud appeared first on AdExchanger.