Pinterest shares closed trading Thursday at $24.40 apiece after the company’s initial public offering began trading on the New York Stock Exchange Thursday morning at an opening price of $19 per share. The stock climbed slowly but steadily until around noon ET, remaining in the mid- to high-$24 range for the majority of the afternoon….
Ad Industry and Actors Union End Dispute and Agree to New Commercial Contracts
Actors union SAG-AFTRA and ad industry trade groups The Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) have come to an agreement on new commercial contracts that they say are better fit for the digital age. The two entities first reached a tentative agreement on April 2 and released the full…
Facebook Now Says Its Password Leak Affected Instagram Users Too
People who believe Instagram is more careful with their personal information than its parent company might want to think again. Facebook revealed last month that account passwords for hundreds of millions of users were stored on its internal servers in plain text, and today, it quietly updated its Newsroom post from March to report its…
After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand
Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective Brand rankings, Coca-Cola has returned to the top spot, a title it held four times since 2011. In 2018, the brand’s biggest competitor, Pepsi, knocked it down a peg–but clearly, not for long. This news…
National Enquirer and Sister Publications Sold to Owner and CEO of Hudson News, James Cohen
American Media will sell The National Enquirer (both the U.S. and U.K. editions) and two of its sister publications to James Cohen, the owner and CEO of Hudson News. The deal is worth $100 million, according to The Washington Post, which first reported the news. Just last week, American Media said it would try to…
Twitter Acqui-Hired the Highly Team to Help It Become More Conversational
Just the highlights, please. Twitter’s most recent acqui-hire, Highly, may very well help the social network comply with that request. The team from Highly, an application that enables its users to highlight key portions of news stories and share those highlights publicly, will join Twitter. Andrew Courter, who founded Highly in 2014, said in a…
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry
PUNTA CANA, Dominican Republic–If you’re going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel. As CEO of The One Club for Creativity, Swanepoel oversees both the prestigious One Show awards and the nearly century-old ADC (Art Directors Club) Annual Awards, which merged into the…
Google Advertiser Sues Over Alleged Overbilling
An advertiser who sells massage chairs claims Google had “created erroneous advertising” that resulted in unauthorized charges,
‘Colbert’ Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over ‘Fallon’
“Late Show with Stephen Colbert” maintains a strong lead in total viewers, as well as a slight edge in key 18-49 viewers.
Netflix Original Programming Tops Its Licensed TV Content
Pushing back concerns over growing competition, Netflix said its original shows rank higher than the licensed content it buys from Walt Disney, NBCUniversal and WarnerMedia.