HBO collaborated with more than 100 brands ahead of Game of Thrones’ Season 8 premiere, but there is one marketing partner the network would rather do without: President Donald Trump. This morning, for the second time, Trump tweeted a Game of Thrones-inspired political message. He tweeted a link to an image that said “Game Over”…
WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB
Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and placed it within dedicated Ford network GTB, but it will now be a standalone specialty group working with various other WPP properties. The shift follows Ford’s decision to…
Hanky Panky, Famous for Its ‘One-Size-Fits-All’ Underwear, Relaunches With More Inclusive Sizing and Menswear
Hanky Panky, the underwear brand that’s best known for its lacy thongs that come in only one size, is entering a new era. And this fresh phase includes two major developments: the launch of extended inclusive sizing, as well as a men’s line. With these changes, Hanky Panky is also coming out with a new…
3 Ways Brands Can Solidify a Brand Message for Free
Brand sponsorships are a multi-billion-dollar industry. It seems like each year’s expenditures top the last, with incrementally more eye-popping numbers going to sponsor sports leagues, movies and celebrities. From Microsoft’s $400 million deal to be “the official sideline technology sponsor of the NFL” to George Clooney reportedly earning $40 million to be the brand ambassador…
Pinterest’s IPO Will Hit the New York Stock Exchange Thursday at $19 per Share
Pinterest’s initial public offering is set to hit the New York Stock Exchange Thursday at an opening price of $19 per share. UPDATE: The stock climbed slowly but steadily Thursday morning, and it reached $24.15 per share at 12:22 p.m. ET. The company is offering 75 million shares of class-A common stock, as well as…
Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villian of All’ in New PSA
Marvel Studios is about to launch Avengers: Endgame in theaters across the country next week. Even more so than last year’s Infinity War, the movie represents the culmination of everything the studio has built over the previous 11 years, ever since Tony Stark outed himself as Iron Man and Nick Fury opened Stark’s (and the…
How Police Drummer Stewart Copeland Found a New Beat—in Advertising
In 2005, Stewart Copeland was 21 years out of the best job he’d ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion and eventually sold over 100 million albums. But when the band split in 1984, Copeland went looking for a new gig. He found it doing…
When Death Cigarettes Lit Up the Field of Noxious Marketing
Truth in advertising is something most Americans think is good. But 26 years ago, one U.K. company took the idea so far that nobody was sure what to think. In its February 15, 1993 issue, Adweek took up the strange case of Death cigarettes. Launched by the Enlightened Tobacco Company (which got the idea from…
Everlane Is Rolling Out a New Sustainable Sneaker Brand Called Tread
Everlane is joining the sneaker business. The almost-decade-old basics company is debuting a new sneaker brand, dubbed Tread, to achieve its mission of removing virgin plastic in its supply chain by 2021. The first Tread style is the Trainer, an everyday sneaker for both men and women. The shoe will be available in seven colors…
How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy
So far, studies have shown varying results on the effect of in-store music on customers. Whatever the outcome might be between positive and negative reactions, however, one thing is clear: The design of the soundscapes and their correspondence to the overall sensory experience of the service setting seems to be the watershed between them. For…