Month: April 2019

When you think of apparel brands that seem ubiquitous across multiple sports, activities and extreme hobbies, certain names might come to mind–your Nikes, Under Armours, etc. Now the iconic eyewear brand Oakley aims to cement its place in this pantheon of athletic preference. Oakley’s epic new spot, “See It in Prizm” from AKQA Paris, features…

SpotX’s Demand Facilitation team is also “aggressively communicating to the world of media buyers about our available inventory,” says Reed Barker, head of advertising strategy at Philo.

Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling? Could have a little something to do with the $4.4 billion  Publicis just paid for Epsilon. This week on “The Big Story,” the team looks at this massive acquisition on the heels of Dentsu buying… Continue reading »

The post The Big Story: Stack That Cash appeared first on AdExchanger.

The latest news on Gayle King came on Wednesday when CBS announced that “Time” magazine has named her to its annual “Time 100” list of the world’s most influential people.

America has attained peak gaslight. It happened when the President of the United States tweeted a report by Breitbart that a poll found “the media failed to gaslight public about Trump campaign
spying.”

A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past few months, according to an ad security provider.

Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer brands. But the data-driven company is being disciplined, which means using a different strategy than other DTC brands and the traditional marketers that dominate TV. It’s targeting a broad national customer base, not just urban… Continue reading »

The post When DTC Does TV: Why Bedding Brand Boll & Branch Is Going To The Big Screen appeared first on AdExchanger.

If you’re not a big fan of the Carolina Panthers, you probably haven’t been overly interested in the NFL team’s 2019-20 schedule. But if you’re a complete dork, that’s all about to change. The team just released a video about its season matchups, and in a moment of a truly inscrutable genius, the franchise decided…

Snapchat and the Ad Council are expanding on the Because of You campaign they initially introduced last October in support of National Bullying Prevention Month. Because of You encourages teens to think about the power of their words and actions and how they affect others. The messaging application created filters, stickers and Snap Ads to…