“Game of Thrones” pulled in a solid Nielsen 17.5 million in total viewers, according to the premium cable TV network, with plenty of marketing and social media spin.
Platforms Want Centralized Censorship. That Should Scare You
Opinion: Controlling the spread of insidious content online is extremely difficult—but combining efforts across platforms raise serious threats to free expression.
‘Trust’ Emerges As New Ad Metric, Becomes Media-Buying Factor
Three out of four ad execs say they currently factor for “trust-related attributes” when deciding how to allocate their ad budgets to the media, according to the top-line findings from new research on
the role that trust — especially attributes that make the industry trustworthy to consumers — plays in advertising, technology and media-buying decisions.
the role that trust — especially attributes that make the industry trustworthy to consumers — plays in advertising, technology and media-buying decisions.
SpotX Is the Secret Sauce Driving Philo’s Ad Revenue
New York ad-tech company SpotX is bringing its programmatic smarts to virtual video distributor Philo. The partnership, announced today, will power the programmatic monetization of Philo’s live and on-demand OTT inventory. “[The world of digital streaming services] is a really exciting place to be,” Geoff Spence, SpotX’s vp of business development, told Adweek. “As cord…
April 18, 2019 – Our high school math…
Our high school math teacher moonlights by selling concessions at local baseball games. He is a true ballpark figure.
Pearls Before Swine by Stephan Pastis for April 18, 2019
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Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period.
These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely… Continue reading »
The post These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV appeared first on AdExchanger.
These Companies Want to Tighten California’s Privacy Laws Even Further
The California Consumer Privacy Act will come into effect next year, and many advertising experts warn that in its current guise the law could inhibit the marketing initiatives of some of the nation’s largest brands. Some have warned that it could have an impact as disruptive as the policing of the General Data Protection Regulations…
Want a Tech Job? Silicon Valley Is Still Your Best Bet
A study finds that tech job listings are growing faster in established hubs, like Silicon Valley, San Francisco, and Austin, than elsewhere, even as competition increases.