Telemundo’s Upfront Pitch: We’re Much More Than Just a ‘Demographic Story’

With coverage that will range from the FIFA Women’s World Cup to co-hosting the first Democratic presidential primary debate, Telemundo has a busy year ahead. Executives are going into the 2019 upfront touting the network’s ties to a Hispanic community that is increasingly at the center of cultural change, with a growing spending power to…

Google’s DV 360 will Support Ads.txt by Default

Ads.txt rolled out midway through 2017 in a bid to help restore the faith of top marketers and premium publishers in the fast-growing programmatic advertising marketplace. The system works by letting publishers publicly list their authorized ad tech partners by giving them a URL, which can be accessed by adding ‘ads.txt’ to their homepage domain…

TikTok: Here’s How to Dislike a Video

Did you know that TikTok allows you to dislike specific videos by marking them as “not interested?” When you mark a video as not interested, the application says it will show you fewer similar videos in the future. Our guide will show you how to mark a video as “not interested.” Note: These screenshots were…

A Safe Bet: TV Networks Gain With Legalized Sports Gambling

Eight states have legalized sports betting so far — including New Jersey, Delaware, New Mexico, Rhode Island, Pennsylvania, West Virginia, Mississippi and Nevada. New York and Arkansas recently
passed bills.

MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A ‘Decision Rate’

Industry media ratings watchdog the Media Rating Council next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including the introduction of a
new concept that will factor how much of a digital ad campaign’s traffic can be determined to be valid.

CMOs and Founders Share What Adweek Means to Them and Others in the Industry

For the last few months, we’ve been hearing from CEOs, CMOs, founders and funders about how Adweek helps them do their jobs better. It’s all part of celebrating our 40th anniversary. This week we talk with Jennifer Sey, svp and CMO of Levi’s; Alex Chung founder and CEO of Giphy; and Michael Lastoria, CEO, co-founder…

This Agency’s AI-Generated Sport Is on Its Way to Becoming a Global Phenomenon

When staffers at Portland digital agency AKQA first set out to create a sport with artificial intelligence, they intended the endeavor to be a fun side project for Portland Design Week. Fast-forward several months and Speedgate, the quirky game their neural network created based on data from more than 400 sports, is in high demand…