Software Giant Intuit Is Seeking a New Global Creative Agency of Record
From Silicon Valley software maker Intuit comes the latest example of an increasingly rare event: a global creative agency of record review. According to multiple sources with direct knowledge of the matter, the company issued an RFP earlier this month seeking a shop to handle work promoting its primary brand. Omnipresent advisory firm MediaLink is…
Parkland Parents Group Reimagines the Game Operation to Promote Gun Reform
In a new initiative from Change the Ref, the organization created by the parents of Parkland school shooting victim Joaquin Oliver, the classic game Operation is reimagined to confront audiences with the physical destruction assault rifles cause. FCB Health Network agency Area 23 chief creative officer Tim Hawkey said the project grew out of a…
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she starred in during her two decades as a spokesperson for the charity used massive doses of guilt to loosen wallets and, ultimately, raise a great deal of money. Today,…
NHL Players Are Sharing Their Stanley Cup Playoffs Experiences in a Video Diary Series
The Stanley Cup Playoffs are heating up the ice, and National Hockey League players with the trophy in their sights are sharing their experiences on the league’s Facebook, Twitter and Instagram channels. One player on each of the 16 teams participating in the postseason is taking part in video diary series Cup Confidential, where they…
Facebook’s ‘Remove, Reduce and Inform’ Problematic Content Strategy Has Several New Elements
Facebook met with a group of journalists last week at its headquarters in Menlo Park, Calif., to share several updates to its “remove, reduce and inform” strategy, which was introduced in 2016 for handling problematic content across its family of applications. Vice president of integrity Guy Rosen and head of News Feed integrity Tessa Lyons…
A Black-Owned Lifestyle Platform Is Reclaiming The Narrative Behind the Phrase ‘Go Back to Africa’
The idea that words are “just words” is a fallacy that has stuck with us since childhood. Often compared to “sticks and stones,” the notion that words cannot physically hurt us somehow renders them harmless and ignores their inherent power. Just as words can mold policies and create communities, they can also be vehicles of…
Ad Industry’s Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism
Private data and its relationship to the ad revenue that drives some of the world’s largest businesses are among the day’s most contentious topics. In the midst of controversies surrounding the collection, leveraging and sale of consumer data to advertisers by Facebook, Google and other platforms, can the ad industry itself be trusted to help…
Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatment
Create & Cultivate, the online community and conference company aimed at young women, has drawn major brand partners in recent years, including LinkedIn, Mastercard, Microsoft and WeWork. The company has seemingly exploded on the scene, garnering not only the attention of big brands vying for the attention of their loyal community but celebrities like Mandy…
McDonald’s Canada Created a Series of Charming Ads About Why It Likes to Hire Friends
Working alongside a friend can mean the difference between your job being a daily slog and the hours flying by. But in most cases, especially when it comes to service-industry jobs, you have to make friends on arrival rather than bringing them with you. McDonald’s Canada, however, is encouraging friends to apply together. The brand…