TV ad revenue for the entire event on CBS and ESPN is estimated to have risen 40% over the year before, with $34.1 million, according to iSpot.tv.
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Some 600 staffers from programmatic buyer Accuen and search and social agency Resolution are joining OMD, PHD and Hearts & Science, the company confirmed today.
The Advantages of Bilingual Advertising
Innovative advertisers are increasingly willing to experiment with new approaches to engage Hispanic consumers in Spanish and English media environments.
Redefining the Car Buying Experience to Make It More Personalized
This year began with an increased volume of unsold vehicles on car lots. With industry experts predicting this year’s automotive sales to dip below 17 million vehicles for the first time since 2014, car dealerships now face a major challenge, one that’s also an opportunity in disguise. Let’s face it: Car dealers have a bad…
Order a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’
Want a cheeseburger? Piss off. Chicken sandwich? Get bent. It’s Whopper Mandate day at Burger King locations in the U.K., and there’s only one thing on the menu. The chain claims to only be serving Whoppers today, and to get one, you have to order it by name. The ads promoting BBH London’s Whopper Mandate…
News Feed Posts and Facebook Stories in the Same Feed?
A Facebook feed containing content from both News Feed and Stories has been spotted in the wild. A spokesperson for the social network said that while Facebook is always exploring ways to help people engage with News Feed and Stories, “We are not currently testing this publicly.” Developer and blogger Jane Manchun Wong shared screenshots…
Here Are the Brands and Organizations Winners for the 11th Annual Shorty Awards
The winners in the brands and organizations categories for the 11th Annual Shorty Awards were unveiled Wednesday morning. The ceremony will take place at the Playstation Theater in New York’s Times Square Sunday, May 5. Gregory Galant, co-founder of the Shorty Awards and CEO of MuckRack, said in a statement, “We saw a big increase…
‘Reporter’s’ Notebook: ARF Conference, Day Two
JERSEY CITY, NJ — The second day of the Advertising Research Foundation’s Audience X Science Conference began with the empirically based “Rules of Marketing Effectiveness in a Digital Era,” presented
by Les Binet from the U.K. office of adam&eveDDB.
by Les Binet from the U.K. office of adam&eveDDB.
‘Reporter’s’ Noteboook: ARF Conference, Day Two
JERSEY CITY, NJ — The second day of the Advertising Research Foundation’s Audience X Science Conference began with the empirically based “Rules of Marketing Effectiveness in a Digital Era,” presented
by Les Binet from the U.K. office of adam&eveDDB.
by Les Binet from the U.K. office of adam&eveDDB.
UM Taps Blue Box CMO Chuipek As Global Chief Client Officer
IPG Mediabrands’ UM unit has named Trish Chuipek Global Chief Client Officer. Chuipek, who joins from Blue Box Toys, where she served as CMO, reports to UM global CEO Daryl Lee.