Month: April 2019

We live in interesting TV times when a hit show’s audience amounts to 17.4 million viewers, and this number is considered a blockbuster.

Facebook recently updated its Messenger application with a toggle that allows users to quickly turn dark mode on and off. Our guide will show you how this works. Note: These screenshots were captured in the Facebook Messenger app on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2:…

The change follows the retirement of Netflix CMO Kelly Bennett, who had led Netflix’s marketing team for seven years.

Step aside, David Attenborough. For Apple’s 2019 Earth Day ad, the brand cranks up the Megadeth for a high-intensity spot reminding us nature is the original force to be reckoned with. Shot entirely on the iPhone XS (with, as the disclaimer notes, the help of “additional hardware and software”), the spot features custom footage created…

While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets”… Continue reading »

The post Beeswax Ups Its Optimization Game appeared first on AdExchanger.

Some feel the Supreme Court — in theory — could be moving to a broader view, choosing not to “exclude such vulgar material from other limited public forums.” A trademark ruling may bring media
challenges, as well.

For centuries, the Camino de Santiago in Spain–also known in English as “The Way of Saint James”–has been a destination for Christian pilgrims from all walks of life. Some come for the scenic hiking through rural villages across France and Spain. Others come for religious reasons as they make their way toward the cathedral of…

While the big focus this week is on the funds raised by the 2020 Democratic presidential primary contenders, the real story is in the war chest accumulated by the incumbent, and what his campaign is
doing with it. Following Q1 Federal Elections Commission filings by the Democrats, the party’s story is the dominance of funds raised by Bernie Sanders, and secondarily by Kamala Harris. But it is two
relative newcomers — Beto O’Rourke and Pete Buttigieg — that analysts are trumpeting as the story within that story.

Beeswax is upping their optimization game. After snagging $15 million in funding earlier this year, the ad-tech company announced the launch of “Bid Models,” an optimization tool that brings complex bidding algorithms entirely in-house. The initiative gives media buyers an entirely new suite of tools, regardless of their tech or engineering savvy, providing access to…