Ad tech has endured a tumultuous start to 2019, with potential changes by the industry’s largest stakeholders dangling a question mark over many companies’ business models and Chapter 11 filings disrupting the sector’s liquidity flow. This is not to say the bubble has totally burst. Ehile ad-tech funding may not be as plentiful as it…
Facebook Is Making Its Ads Manager and Business Manager Easier to Navigate and Use
Facebook is rolling out a simpler interface for its Ads Manager tools for advertisers, and an update to its Business Manager tools is up next. The social network said in a blog post that more updates will come to both tools throughout the year. The new Ads Manager interface, which began rolling out Tuesday, includes…
Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been
As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry’s reaction was to this move. For years, we ad industry execs have watched consulting companies change the way they approach providing services, keeping a close eye on how they work with their (and our) clients’…
On the Adweek Podcast: Game of Branded Thrones
Game of Thrones is back! I would make a GOT reference here, but I’ve never seen an episode, so I’m not going to try. Suffice to say, fans are freaking out, and brands are ready to take advantage of the hoopla surrounding the premiere. On this week’s episode of the Adweek podcast Yeah, That’s Probably…
Monster’s New Ad Is a Gut Punch for Anyone Who’s Spent Countless Hours on a Résumé
Almost everyone has had to deal with the often-deflating process of applying for a job. You write cover letters that aren’t read, change r?sum?s that aren’t noticed, and you are considered lucky even to receive a canned “No” in response. Job site Monster confronts that painful process in their new ads. “This Isn’t Working Anymore,”…
The Porn Industry Continues to Push Tech Forward as We Look Toward VR Advancements
Could the porn industry help bring virtual reality into more homes? From the VCR to the internet, the adult industry has been nothing but good for emerging tech, encouraging consumers to invest in new hardware and even developing different technology and business models themselves. Adweek dug into what that might mean for virtual reality. Watch…
Pereira O’Dell Curated a Network of Creators to Produce On-Demand Social Content for Brands
Pereira O’Dell co-founder and creative chairman PJ Pereira was recently faced with a dilemma: clients were increasingly seeking custom content to feed their various social media channels on a frequent basis. A bit too frequently, in fact, for the agency to manage larger, more fulfilling projects. Neither side was benefitting from the creative agency handling…
Nike Wrote a Charming Storybook About Dirk Nowitzki, Europe’s Top Contribution to the NBA
Nike has long excelled at turning athletes into heroic figures worthy of deification atop Mount Olympus, but perhaps what’s most impressive is the range of ways the brand and agency Wieden + Kennedy have found to tell those epic tales over the decades. In the newest example, Wieden + Kennedy Amsterdam has created a storybook…
Facebook Further Automates Some Core Advertising, Business Tools
On Tuesday Facebook announced a few changes to simplify and clean up the interfaces across Ads Manager and Business Manager.
Using Behavioral Economics in Digital Marketing to Entice Consumers
The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making. Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online,…