The Advertising Research Foundation has rescinded a highly regarded foundation award for a controversial audience-targeting campaign it bestowed to Cambridge Analytica in 2017, citing that it acted
“unethically.”
“unethically.”
Podcast: Xaxis, Then And Now
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic. “When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks. But over time that old definition of programmatic has become… Continue reading »
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Podcasts Move The Needle On Key Ad Metrics
Nielsen found that podcast ads have been successful in driving key business metrics, including brand awareness, ad recall, affinity, recommendation and purchase intent. Nielsen says the data comes
from more than 50 custom studies conducted over the past 18 months.
from more than 50 custom studies conducted over the past 18 months.
Gwyneth Paltrow’s Goop Is Building Up Its Events Business With the Help of Big Brands
Today, Goop is a household name all on its own–but it’s gotten here in part through partnerships with other brands. Goop celebrated its 10th anniversary last year, and Gwyneth Paltrow’s one-time side project is now big business. The company first began its life as an email newsletter from the actress-turned-entrepreneur in 2008, and has since…
MTV Creates Reality Show-Themed Festival, SnookiCon—Just Kidding, It’s Called RealityCon
Reality TV watchers rejoice: MTV is creating a new festival, RealityCon, celebrating the special genre in TV history. The first event will kick off with a soft launch this fall, with the inaugural full-blown RealityCon event taking place in summer 2020. The event will feature masterminds and stars behind many of TV’s biggest reality shows,…
Viacom Starts CFlight For Upfront TV Marketers
CFlight offers a single audience guarantee, based on specific demographic impressions on average commercial minute ratings. They include live and delayed TV viewing, VOD, OTT, desktop and mobile.
Fast Fashion Is Destroying the Planet. Olivia Wilde and ThredUp Want to Give Clothing a Second Life
Fast fashion is big business but–as it has been reported many, many, times before–it’s killing the planet. That’s why, ThredUp, a fashion resale site, is asking you to reconsider your purchasing habits, opting for secondhand clothing over new items to stop contributing to textile waste. Ahead of Earth Day, ThredUp has unveiled a new capsule…
Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
While platforms like Hulu are delivering advanced ad experiences, companies such as BrightLine are developing, building and deploying these experiences across OTT and connected TV platforms.
Democratic Primary Standings: Sanders Biggest Gainer If Biden Doesn’t Run, Buttigieg Ascending
If undeclared Democratic Presidential primary frontrunner Joe Biden doesn’t run, the biggest gainer would be Bernie Sanders, according to new polling released this morning by Morning Consult. Sanders
would pick up 12 percentage points, soaring to 39% of registered Democratic voters, according to findings of the poll conducted April 8-14.
would pick up 12 percentage points, soaring to 39% of registered Democratic voters, according to findings of the poll conducted April 8-14.
Blessing It Cannot Help This ‘Mess’ Of A Sitcom
The title of this new ABC comedy series “Bless This Mess” gets it half right. The show is a mess.