Month: April 2019

When people join a browser-based video conference call, their top worry is usually whether their hair looks OK. But there’s a bigger concern lurking. WebRTC, the open source technology used by browsers and apps to enable real-time communications over the internet, is being exploited to camouflage the dissemination of malware-infected ads. Programmatic exchanges appear to… Continue reading »

The post Bad Actors Are Taking Advantage Of Genuine Web Infrastructure To Hide The Spread Of Malware appeared first on AdExchanger.

Why does the upfront continue, especially when overall revenue results are virtually flat year-to-year?

JERSEY CITY, NJ — Advertising Research Foundation President-CEO Scott McDonald underscored the fundamental importance of unified, independent, third-party measurement across each media platform in
opening the conference — including cross-media measurement — to provide the transparency, accountability and unduplicated reach all players in the industry desire.

Why does Bethenny Frankel read Adweek? Well, we caught up with the entrepreneur, CEO and, of course, Real Housewife to find out. Hear from Frankel and other leading brand builders as we continue to celebrate Adweek’s 40th anniversary. What marketers of ketchup, mattresses and TV have in common Founders and funders on Adweek being “inpsiring,”…

There’s a near-naked woman pole dancing in a conference room on Madison Avenue. It would probably violate some kind of co-working space rule if she were there in the flesh. Instead, the woman, clad in a white thong, is in the room via augmented reality and has appeared on a tablet screen like some sort…

7Park Data does not provide full-fledged ratings data on number of viewers, but data that gives a general sense of how popular specific shows are on each service.

The wallet-draining blight of ad fraud has hit our phones–and hit them hard, according to a new study from DoubleVerify. The research found that invalid impressions on mobile has doubled year-over-year since 2017, and the total number of “fraudulent apps” has increased more than 150% between 2017 and 2018. Of these apps, more than half…

Google’s AutoML software uses machine learning to generate better machine learning. It competed last week against high-powered data scientists.

Scandals. Backstabbing. Resignations. Record profits. Time Bombs. In early 2018, Mark Zuckerberg set out to fix Facebook. Here’s how that turned out.