Month: April 2019

The New York Times and Reuters each won two Pulitzer Prize awards as part of the 103rd class of Pulitzer winners, announced this afternoon. Dana Canedy, the Pulitzer administrator, said it was an “especially competitive field” and said she was admittedly breaking tradition to recognize the student newspaper, The Eagle Eye, at Marjory Stoneman Douglas…

Oscar Health, an insurance startup launched in the wake of the Affordable Care Act (ACA), is shopping around for agencies. According to two parties with direct knowledge of the matter, the company recently issued an RFP for a competitive creative review. One indicated that it is a project-based pitch focused on further defining and raising…

Television and video marketing have changed dramatically in a remarkably short time. Gone are the days of sitting in a cozy recliner after work and flipping through the limited channels available on your cable box. In just one lifetime, we’ve gone from only black-and-white series to CGI-infused spinoffs and more originals than our brains can…

Coldwell Banker NRT, which represents the real estate giant’s agents around the country, has created the largest in-house marketing agency for real estate that it’s calling The Studio. Coldwell Banker senior vice president, marketing Mike Fischer, who leads The Studio, explained that Coldwell Banker NRT had previously handled marketing for the 25 metro areas of…

Most marketers would be over the moon if they got the chance to feature Serena Williams in an ad. Or LeBron James. Or Simone Biles. Or Odell Beckham Jr. Then there’s Beats by Dre, whose newest spot from agency Zambezi is a mere 60 seconds long yet features all of the above, plus an additional…

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP and… Continue reading »

The post Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts appeared first on AdExchanger.

When cynicism and ironic detachment are the dominant modes of social discourse, it can feel frankly transgressive to earnestly celebrate passionate people who are trying to change the world.

Today, 64% of Americans say Jews face at least some discrimination, a 20-percentage-point increase from 2016. Partisans are divided in their views of discrimination against Jews – and many other groups.

The post Sharp Rise in the Share of Americans Saying Jews Face Discrimination appeared first on Pew Research Center.

This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing Systems last year, while Dentsu Aegis
purchased Merkle in 2016 for a reported $1.5 billion.

Disney estimates Disney+ could hit 60 million to 90 million subscribers in five years. The company is pricing Disney+ at $6.99 a month — much lower than the $12.99 Netflix charges for its most
popular service.