Month: April 2019

Bad content doesn’t reflect well on the ads appearing alongside it. In fact, nearly half (49%) of consumers in a recent study said bad content negatively impacts their impression of ads that accompany
it.

The list includes powerful stars, reporters, editors, TV news anchors, media executives, late-night talk show hosts and comedians.

The accusations against Trump are “too generalized” to warrant further proceedings, the DOJ argues in court papers filed this week.

Back in 2016, Verizon CMO Diego Scotti issued a call to action to the brand’s agency roster for improvement on diversity and inclusion. A year later, he shared how that led to greater accountability and progress at both Verizon and its agencies. There was, of course, still a great deal of room for improvement. Adweek…

Adweek announced today the finalists of its inaugural Adweek Experiential Awards. Adweek’s editors judged a rich array of 619 submissions across 32 categories, boiling down the entrants to three finalists in each category. The winners will be announced in the April 29 issue on Adweek and on Adweek.com and celebrated, along with the other finalists,…

Huge has named Gela Fridman as its CTO, effective immediately. In the role, Fridman will be tasked with overseeing the technology agenda across Huge’s 12 offices, including partnering with its executive team on the agency’s innovation agenda. Fridman, who was promoted from her previous role as president, technology will continue to report directly to global…

Following its announced plans to acquire data intelligence company Epsilon for an estimated $4.4 billion on Sunday, Publicis Groupe released its first quarter earnings report for 2019 early, posting an organic decline of 1.6%. The 1.6% decrease excluded results from Publicis Health Solutions, which the holding company sold to Altamont Capital Partners in January. The…

The decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spending on national TV is well under levels of a year ago.

Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and what… Continue reading »

The post The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network appeared first on AdExchanger.

Several former Sizmek employees have filed a class action lawsuit against the company, citing the Worker Adjustment and Retraining Notification Act as a reason for additional compensation. Plaintiffs, led by former Sizmek communications manager Jared McKinley Kreiner, allege they are entitled to compensation after they were not given due notice during a round of layoffs…