Month: April 2019

Madison Avenue has been transformed by the emergence of Big Data, now it’s betting big on data to transform itself. Publicis’ $4 billion acquisition of Epsilon, on the heels of Interpublic’s $2
billion acquisition of Acxiom, and Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, comes as another big agency holding company, WPP, is expected to shed its investment in the kind of
insights that used to fuel advertising and media — primary research — vis the sale of Kantar later this year.

Did you know Snapchat allows you to clear your top locations? The application uses the locations you visit most for “Map Actionmoji and more.” Our guide will show you how to clear your top locations. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left…

Russell Crowe plays Ailes in a Showtime miniseries, and John Lithgow plays him in an upcoming movie.

BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial. But its cookie-dependent data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive, a next-gen DMP that uses a browser’s local storage to find patterns in how its users engage with content and… Continue reading »

The post BuzzFeed Switches To Next-Gen DMP Permutive appeared first on AdExchanger.

As Earth Day approaches, more direct-to-consumer brands are debuting product releases that highlight the importance of climate change, sustainability and other topics related to the environment. Everlane recently worked with The New York Times to roll out a collection of T-shirts and sweatshirts to zero in on these issues, and Allbirds has teamed up with…

Facebook was borne out of college dorm rooms. TikTok is trying to get into them. The mobile app on which users can create, share and view short videos is hiring college students to serve as “campus talent ambassadors” to help attract new users during the spring semester on more than a dozen U.S. college campuses….

Publicis Groupe is making a big and necessary bet on precision marketing with its deal to buy Epsilon.

Two years ago this month, The Handmaid’s Tale debuted–and changed everything for Hulu. The commercial and critical reaction to Handmaid’s, which became the first show from a streaming service ever to win the Emmy for outstanding drama series, “opened up a completely new door for Hulu as it relates to talent and material,” says CEO…