For its new Disney+ service, company executives say every division of its major brands will be contributing to the new streaming platform with exclusive content.
Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
“Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations,” says Marriott International’s Jennifer Utz Ilecki.
Pinning Down Pinterest’s Audience
On average, Pinterest users are more adventurous than your average user, according to YouGov. Relative to most U.S. consumers, Pinterest’s domestic audience is also more sensitive and materialistic.
The Star Wars IX Trailer Is Here, and It Promises an Epic Conclusion to the Whole Saga
Disney has been firing off big reveals this week at a pace that’s barely left fans time to come up for air, and Friday has certainly proven to be no exception. Today at the Star Wars Celebration in Chicago, both a first trailer and a name were revealed for the upcoming Star Wars Episode IX….
4 Interesting Ad-Tech Stories That Caught Our Eye This Week
In what is a tumultuous time for the ad-tech sector, brands seem to be doubling down on the use of such technology–whether through acquisitions or calls to shed a light on this historically murky sector of the business. Here are some of the top headlines of the last seven days that made the sector hum….
L’Oreal’s Bold New Ad Campaign Has a Message for Men: Hire More Women
A visually inventive campaign from one of the world’s leading cosmetics brands would like businessmen in positions of power to know that women are not just a trending topic. March was International Women’s Month, and many brands and corporate entities took the opportunity to honor their own female executives and highlight the benefits of diversified…
How Luxury Brand Partners Breeds Some of Beauty’s Buzziest New Brands
Walk into a Sephora or an Ulta, and the options for beauty brands seem limitless. There’s celebrity-backed, newly debuted makeup lines like Rihanna’s Fenty; social media darlings like Becca and Charlotte Tilbury; and mainstays like Lanc?me and Bobbi Brown. That’s not to mention the brands that line the beauty aisles at drug stores, like Covergirl…
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies
Online advertising is fundamentally changing. With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party technology that targets consumers. Recently, those winds have produced the California Consumer Privacy Act, GDPR, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) initiatives. All…
4 Ways Media Companies Can Diversify Their Revenue Streams
The media industry is undergoing a fundamental shift: business models, audiences and revenue sources aren’t what they used to be, and media brands will need to innovate in order to survive and thrive. Today, the most urgent discussions in publishing circles revolve around revenue diversification. Both b-to-b and b-to-c publishers striving to take their businesses…
KFC’s Award-Winning Ads, Using Spicy Fried Chicken as Flames, Return for Game of Thrones
One of last year’s most charmingly visual ad campaigns is back, and this time it’s got an even more topical twist. The “Hot & Spicy” print and outdoor ads from Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD last year thanks to its perfect use of spicy fried…