Month: April 2019

Ask shoppers if they want to buy products that are better for the environment and most will answer with a definitive yes. Check their shopping carts, however, and you’ll often get a very different story. Eco-friendly products are now widely available across the retail landscape, from all-natural cleaning products to energy efficient appliances to electric…

At first, Thursday’s Disney’s Investor Day presentation, during which the company finally took the wraps off its Disney+ streaming service, threatened to turn into a repeat performance of Apple’s own event two weeks earlier, in which that company promised to share details about its own upcoming direct-to-consumer offering, but never followed through. So there was…

Has Burger King spiraled beyond the level “flame grilling enthusiast” and gone straight-up pyromaniac? Possibly. Globally, the brand’s ads have featured everything from real fires at its own restaurants and a smoldering car on the highway to sun-grilled burgers and digitally torched ads from competitors. Now we’ve got another idea from BK’s innovation inferno: flame-grilled…

Contributing to all this disruption — especially in the premium content areas — are new premium streaming platforms, like Netflix, Hulu, Amazon and others.

For ad-supported OTT services that do require user authentication, a more challenging problem looms … one that strips registration data of its value as an identifier and turns it into pure targeting
poison: password sharing.

Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% vs. the rest of the year — and 14.2%
vs. April 2018 — according to a unique data visualization created by digital, self-serve out-of-home media-buying platform AdQuick.

“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+. There won’t be one, Disney revealed during an investor day event on Thursday in Los Angeles. Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov.… Continue reading »

The post Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck appeared first on AdExchanger.

Did you know Snapchat allows you to clear your recent sticker search queries? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the top-right…