Month: April 2019

Ambicultural Americans struggle to maintain ties to our roots with nearly every consumer choice we make. Marketers can leverage this opportunity if they make their brands relevant to ambicultural audiences by understanding the consumer and evaluating data. But the key to unlocking those insights is to bring diverse voices and life experiences to the marketing…

The Univision / Amobee partnership advances data and insights across linear TV.

Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, according to report from BrandTotal.

The Algorithmic Accountability Act would require companies to study whether their algorithms pose risks to privacy, as well as whether they may result in inaccurate, unfair or discriminatory
decisions.

Based in New York City the new firm is being led by Travis Johnson, a 20-year industry veteran who joined DAN about a year ago as president, commerce. Earlier he was Global CEO at Interpublic mobile
specialist Ansible.

Discovery networks’ deal includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. OWN: Oprah Winfrey Network will be added later
this year.

The immersive, voice-enabled experience will promote the upcoming release of the animated movie “The Missing Link.”

Sarah Robertson has been appointed head of Rufus, Initiative’s U.S. agency dedicated to Amazon. Nancy Yip Ramos has appointed head of entertainment, Rufus.

Under its remit the agency will lead all integrated media planning and buying efforts, including advanced data and analytics.

Ogilvy has named Yashica Olden worldwide executive director for diversity and inclusion, starting April 15. She will be responsible for expanding the agency’s diversity and inclusion efforts globally. Olden has worked and lived in the U.S., U.K., Germany, Italy and Sudan, and she’s implemented diversity and inclusion initiatives in more than 50 countries across Africa,…