When the chief marketing officer and svp of digital subscriptions at Tribune Publishing was weighing whether it was better to reset a reader’s clock for number of articles read at the first of the month or on a rolling basis, he hopped on Slack and messaged other publishers that took part in the Facebook Local…
Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications. The two new specs, released for public comment by the IAB Tech Lab on Thursday, are both meant to help advertisers get a better understanding of whether the inventory they’re buying is legit and where it’s coming from.… Continue reading »
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Surprise! Amazon Will Stream a Secret Donald Glover Movie This Weekend, for Free
It turns out that audiences won’t have to wait until Season 3 of Atlanta to see Donald Glover back on a TV screen. Amazon will be streaming Guava Island, a surprise new film starring and produced by Glover, beginning on Saturday, and will make it available for free for its first 18 hours. Amazon Prime…
In Uber’s ‘Romeo and Julio’ Ad, Two Families Are Divided, But Gay Marriage Isn’t the Issue
In Shakespeare’s Romeo and Juliet, we never learn why the Capulets and Montagues hate each other so much that they’re literally waging sword fights in the streets. Maybe it was a betrayal among business partners generations back, or simply an escalating showdown for influence in the leadership of Verona. Luckily we do learn the secret…
American Media Tries to Sell the National Enquirer Amid Controversy
The National Enquirer could soon have a new owner. American Media, LLC, is exploring a sale of several of its titles, including the Enquirer (both US and UK editions), Globe and National Examiner brands, the media company’s board announced Wednesday. The news comes as the company has been swept up in its own slew of…
The Rundown: Brand licensing shows promise for few publishers
BuzzFeed has barely gotten started in the brand licensing space, but it’s already part of that industry’s conversations. This week, License Global, a trade publication that serves the $271 billion brand licensing industry, named BuzzFeed’s collaboration with Macy’s on a line of Goodful-branded products among its 10 most-discussed brand licensing collaborations. The inclusion put BuzzFeed in the company of brand licensing heavyweights including Disney, Warner Bros. and Coca Cola. BuzzFeed was the only publisher to make the list.
Brand licensing can take years to start generating real revenue for a licensor, but BuzzFeed’s proven itself to be a quick study. Since hiring its first head of brand licensing, Eric Karp, in 2017, Buzzfeed has forged numerous partnerships and licensing deals for its media brands, with Tasty leading the charge. There is now a line of Tasty cookware sold exclusively at Walmart, a line of Tasty-branded ice cream flavors and two Tasty food stands at Madison Square Garden; a separate partnership with an electronics manufacturer, as well as a line of Nifty-branded products, are expected to arrive soon this year. A BuzzFeed spokesperson said retail sales of BuzzFeed-branded products this year are expected to “more than double” the $130 million generated in 2018.
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Snapchat: Here’s How to Clear Your Cache
Did you know your can clear your cache in the Snapchat application to free up space on your device? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap…
LiveRamp Gets Into Data Privacy Tech With Acquisition Of Faktor CMP
LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed. But LiveRamp will take on Faktor’s 11-person team in Amsterdam. Faktor was founded in 2017, in the run-up to the European Union’s implementation of GDPR, when publishers reevaluated their data collection and privacy policies. LiveRamp… Continue reading »
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The Big Story: The Great Escapes
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” a bipartisan bill (Hey, it exists!) seeks to protect consumers against the encroachment of dark patterns. IBM jettisons the remnants… Continue reading »
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Wasted: Audience-Based Data Shows Half Of TV Campaign Impressions Are ‘Excess’
Half or more of a typical national TV ad campaign’s audience impressions are “wasted,” according to an analysis released Wednesday during a presentation by CBS and Simulmedia. The analysis, which
examined two actual campaigns by major national advertisers — one in the telecommunications category and the other a quick-serve restaurant chain — found that high percentages of the their
impressions were “excess,” meaning they were reaching the wrong viewers or viewers who had already been exposed to the ads an optimal number of times.
examined two actual campaigns by major national advertisers — one in the telecommunications category and the other a quick-serve restaurant chain — found that high percentages of the their
impressions were “excess,” meaning they were reaching the wrong viewers or viewers who had already been exposed to the ads an optimal number of times.